Youtube’s Top 10 in May

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The most-watched Youtube ad in May was a US spot that pays tribute to our ‘Moms’ – as listed by Google and Adweek. M+AD found this chart on Slovenia’s Marketing Magazine  (“The Voice of the Balkans”) website.

Beyond the call of duty

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French-produced probiotic drink Actimel engaged Auckland-based content production outfit Fish&Clips (a division of Flying Fish) to poke fun at the inner workings on a TVC shoot via some snappy content pieces. 

London’s Islamic mayor bans ‘negative’ ad

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The Transport for London network has banned “negative body images” on trains and Tube stations network from next month – a result of a pledge by London’s new mayor Sadiq Khan, who was motivated to act after complaints about weight-loss ads that ran in stations.