Supermarket chains dominate NZ Top 20 Advertisers chart

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Nielsen no longer publishes its annual Top 200 NZ Advertiser chart – a popular resource that ran in AdMedia’s Agencies & Clients book (which went out of publication in 2013 when Mediaweb folded). The researcher is, however, now supplying M+AD with an annual Top 20.

If content is king, is news a pawn?

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With the proliferation of communication channels, media companies are changing their offering. How is New Zealand responding to this new era of media and marketing?  And what does it mean for marketers, agencies and consumers?

VW NZ & Colenso drop out of sight

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Volkswagen NZ and its agency Colenso BBDO have – unsurprisingly – gone to ground as the VW emissions scandal brings the global brand crashing around their ears – perhaps fatally.

justONE & .99 celebrate diversity of direct

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Creative retail agency.99 and direct experts justONE are encouraging marketers to rethink what’s possible in the world of DM, via a new campaign for the 2015 NZ Direct Marketing Awards – which has just issued its 2015 call for entries.

Instagram grows to 400m

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Facebook’s Instagram community has grown to more than 400 million strong worldwide, according to a release supplied to M+AD from an unnamed Instagram/Facebook spokesperson.