Being homeless – Auckland’s 360 perspective

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Auckland City Mission – with DDB and Track NZ – yesterday debuted The Harsh Reality, a powerful immersive, 360-degree video experience that drops the viewer into a series of confronting vignettes, shot from the perspective of one of Auckland’s homeless.

You’re invited!

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Mumbrella’s annual BEfest Awards – Australasia’s only awards programme dedicated to recognising branded entertainment (and the way in which brands are using it connect with consumers beyond traditional advertising) has issued its call for entries.