Bauer Media has launched a new free weekly magazine, Paperboy. It will have a distribution of 100,000 and will be targeted at a broad “optimistic” Auckland readership.

Registrations close tomorrow (Friday) for APN Outdoor’s Pixel361° creative showdown, which aims to boost fundraising efforts for the Child Cancer Foundation.

Social media educational site SMK has launched a trade media campaign – including a e-flyer with today’s M+AD – to promote its upcoming two-day course on how to get the best value from social media advertising.

NZME Events in partnership with Deloitte have revealed that the official annual Deloitte Top 200 awards will be held on Thursday 1 December at the Vector Arena.

TBWA Auckland has conjured up a novel prize for a competition being run by Independent Liquor to promote Cody’s Bourbon & Cola. It’s a pair of Chilly Bin Pants – or, to be more precise, an 18-can mobile bourbon cooling system integrated into a fashionable pair of trousers.

Franklin Road’s Jim Hall and Clemenger BBDO Wellington have been recognised overnight in the Music & Sound shortlist for the London International Awards – for their work on the NZTA spot, Hello.

Parnell agency Rainger & Rolfe, with a little help from Exit Films, has released a follow-up to its April AA Smartfuel campaign – which introduced viewers to likeable advice-giving Korean/Kiwi cab driver Edward.