FCB Media leads the field by a country mile in the 2016 Beacons (formerly the Media Awards) with 23 finalists. CAANZ announced its full list of finalists this morning.
Adblocker sales thrive on the unexpected
Unexpected ad pop-ups & video pop-ups are in the sights of Ryan Bonnici, the Sydney-based APAC marketing director of HubSpot – a global inbound marketing software platform that helps companies attract visitors, convert leads, and close customers. Bonnici took part in a Q+A session with M+AD …
FM flashback station debuts in Wellington
NZME is to launch a new radio station, Mix93.7, in Wellington this Monday (April 18). The station, which is already on air in Auckland and Christchurch, will play a continuous blend of the best music from the ’80s and ’90s from the likes of Madonna, Prince, Michael Jackson, Crowded House, INXS, U2, Robbie Williams, George Michael and Ricky Martin.
First campaign for ‘smarter, smaller’ power shop
Saatchi NZ has launched the first major campaign for ‘cheap’ NZ power company Electric Kiwi – an online-only outfit that offers a “smarter, smaller” alternative.
Saatchi launches premium Cadbury brand
Saatchi & Saatchi Sydney – with NZ agencies Carat, Traffik and Beat PR – has launched a NZ campaign for a new premium chocolate brand, Cadbury Coco.
Lament for missing Kiwis
Lexus New Zealand is urging Kiwi designers to enter future editions of the global Milan-based Lexus Design Award – after no NZ agencies signed up for the 2016 event.
Big tick for fibre unbundling promise
Vodafone is welcoming confirmation that the promise to open fibre networks to increased competition will remain as a key feature of the New Zealand communications market in 2020.
2015 alcohol adspend drops below 1991
New Zealand’s annual measurement of alcohol adspend and consumption continues to surprise – just out today is a report from the Foundation for Advertising Research that shows the 2015 adspend was lower than 1991, which was the last year of the broadcast ad ban.
Yahoo seeks NZ entries
NZ media agencies have just 11 days to enter their young stars in the Yahoo7 Digital Stars Experience, which identifies and rewards the best up-and-coming talent in the Australian and New Zealand media planning and buying industry.
Y&R’s McWhopper Best in Show at Andys
Y&R Group ANZ has become the first agency to scoop the two highest awards at the 52nd International Andy Creative Awards in New York.