Gaga over Supers

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Phantom Billstickers have established several new sites since their first Auckland Supersite went live in Customs St, adjacent to the Britomart.

Instagram switches on its ad interface

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Instagram, the photo-sharing app owned by Facebook, has switched on its game-changing advertising API (application program interface), enabling mobile marketers to conduct campaigns in a more automated and efficient way.

How to get the best out of your voice artist

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To help creatives handle their first voice bookings like a pro, Envy Studios executive producer Samantha Jukes spoke with six of Auckland’s busiest voice artists – three new to the market and three of the top brass – and asked them what helps them deliver their best.

Two-pronged topical ad a winner for O&M

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Ogilvy & Mather has won July’s Newspaper Ad of the Month award with another of their Rebel Sport National Pride ads. Judges Rob Longuet-Higgins (Barnes, Catmur & Friends) and Peter Wujkowski (Geometry Global) agreed it “immediately stood out on the judging table with its strong visual lead idea”, but its success was ultimately because “it was topical on two fronts”.