Midas sent M+AD this Q+A interview with its new executive director, Deb Ryan (see Arrivals & Departures). Be warned – it’s soft, but does contain nuggets!
If the strategy is wrong, the creative cannot be right
Cannes Titanium & Intergrated Lions jury member Ted Lim, the chief creative officer for Dentsu Asia-Pacific, has singled out Colenso’s DB Export Brewtroleum work as one of the three standouts at Cannes.
Got your back
Westhaven-based agency Chemistry Interaction has just relaunched bed manufacturer Sleepyhead’s popular Chiropractic bed range via a new TVC campaign to showcase the bed that looks after your back – “just like your best mate does!”
Hamilton joins APN Outdoor’s Elite club
APN Outdoor have added another Elite screen to its portfolio with the launch of the Hamilton site, bolstering their New Zealand national network.
NBR Online hits 4000
The NBR’s daily business newsletter/website is claiming 4000 individual paid members – an impressive tally for NZ’s only true paywall-protected news service.
The power of blending CRM and social media data to reach consumer target nirvana
By Michael Jenkins, CEO Shout! Agency: We know the lines are blurring across digital principles and marketing; though right now nothing is more powerful than blending CRM data into your social media channels to hit your target consumer bullseye.
Arrivals & Departures: Grant Maxwell moves over the road, Erin Berryman swaps agency life for beauty biz (updated)
Seasoned adman Grant Maxwell is joining the Wellington arm of digital marketing specialist Uprise Digital to add more clout to the agency as it continues to grow its client base and influence.
NZME takes Mix to Whangarei
NZME is bringing its Mix format – hits of the ’80s and ’90s – to Whangarei, where Mix89.2 launches on Monday 4 July.
Semi Permanent’s new faces
Semi Permanent Auckland, scheduled for Friday & Saturday 12-13 August, has released more details about its speaker lineup.
Phantom takes Baxter poems to the street
A fatal heart attack in 1972 meant one of our most powerful and beloved poets never got to blow out more than 46 candles on his birthday cake. But on the 90th anniversary of his birth on 29 June, it seems appropriate to remember an utterly original New Zealand voice.
