“What a ridiculous post,” writes Suckysucky in response to M+AD’s roundup of the saga that’s developing around Axis and ads designed purely to win awards.
Richie behind the scenes
DDB has joined forces with the team at Facebook to develop an innovative mobile experience as an extension of the new Westpac It’s Time brand campaign.
Paywall arrives at ODT
NZ’s only independent daily, the Otago Daily Times, has introduced a metered paywall for its online news content, which will launch next month alongside a website redesign, according to a report in NBR.
Axis critics lose the plot
The awarding of top Axis gongs to unreal campaigns is again drawing fire from ad industry critics. The ads most under scrutiny are Colenso/Proximity’s DB Brewtroleum, Colenso’s VW Reduce Speed Dial, and the Grand Axis winner Saatchi’s ASB Clever Kash.
NZ magazine adspend holds steady
In response to the decision of the ASA not to release the NZ Advertising Industry Turnover report for 2015, the Magazine Publishers Association, the independent industry body representing magazine publishers in NZ, has made the decision to release its data independently.
Arrivals & Departures: Adshel taps research exec
Adshel has appointed Grishma Shah as research & insights executive. Her role in Auckland will be assisting the company to deliver an insights-led approach through the various data sources available.
Adshel & Roy Morgan tie the knot
Adshel NZ has today announced a partnership with Roy Morgan which will see the research company apply its Helix Personas data integration tool across Adshel’s out-of-home panels in New Zealand.
Galaxy S7 launches with NZ-shot campaign
Colenso BBDO has shot a NZ-produced TVC for the local launch of the new Samsung Galaxy S7 smartphone.
Aloha Marmite
Hawaiian Airlines this week celebrated the third anniversary of its service between Auckland and Honolulu – with an in-house Marmite tasting!
Y&R clarification
Y&R managing director Steve Kane has asked M+AD to put some distance between his agency and Animates – which yesterday awarded its advertising business to bcg2.
