As part of today’s launch of the new Magic Mike XXL movie, FUSE and OMD ran an activation to support the nationwide campaign.

Facebook has issued an update to how cost per click is measured, to help advertisers better understand how their ads perform against their objective.

“I’ll say this for Droga5,” writes Mumbrella’s Tim Burrowes. “Over the past seven years, no agency has built such a big reputation on so little sustained success.”

Sydney-based Salesforce Asia Pacific product marketing chief Derek Laney is this morning hosting the New Zealand Future of Marketing event at Sky City. The topics include the local landscape and key trends playing out as well as the brands who are leading in building personalised customer relationships.

Auckland Transport has selected Ambient Group to provide AT’s on-street human resources. Ambient has previously worked with AT, supplying talent ambassadors and non-traditional media services.

Online shopping has been embraced by mainstream New Zealand with close to 2 million adults (1,952,000) making a purchase via the internet in the last year, according to the latest Nielsen Online Retail Report.

Readers hate all the ads on digital screens, according to the ceo of Australia’s Newspaper Works, the outfit that markets the Aussie dailies.

oOh!media has appointed Adam McGregor as general manager of oOh! in New Zealand, replacing Cameron Taylor, who joined Ambient Group as outdoor general manager in June.

The National Foundation for the Deaf has today launched a GiveALitttle page for a little girl – along with a plea for backup from an ad agency who gives a damn.

Toyota has reclaimed the title of New Zealand’s most reputable company, rising from 2nd place last year to take line honours in this year’s annual New Zealand Corporate Reputation Index.