TVNZ Blacksand has created a series of TVCs, which aim to encourage viewers to take On Demand viewing to their big screen TVs with FreeviewPlus.
Onwards and upwards for indie monthly sensation
MiNDFOOD – one of the most celebrated independent NZ magazine titles – is reaching iconic status with New Zealand women, claims creator/ed-in-chief Michael McHugh, revealing that readership and single-copy sales are (as usual) at record levels.
Saatchi, justONE, Colenso, .99, FCB shine at DM Awards
Saatchi & Saatchi/ASB Bank and Data Insight cleaned out the 2015 NZ Direct Marketing Awards at The Langham on Friday, taking out the top awards – Grand Prix and the Nexus Supreme – respectively in front of over 500 guests.
Online power co puts faith in Saatchi
Digital electricity company Electric Kiwi has appointed Saatchi & Saatchi as its lead creative agency, following a pitch in January. This is a new appointment – there was no incumbent.
New ed, new look for NZ’s biggest newspaper-inserted magazine
This weekend sees Fairfax launch its new and improved Your Weekend, with a new editor, new look, new features and opinion columnists … and some old favourites.
Y&R gets to work for evolving HRV
HRV is no longer just a ventilation company and its fresh new advertising campaign uses a charming approach to illustrate the company’s evolution, says Y&R ceo/chief creative officer Josh Moore.
Designstein sells Niue with vlogger-style vacation video
After winning a tender for the Niue Tourism account last year, Auckland indie creative agency Designstein has released a teaser campaign that aims to use a less-polished and more immersive style of promoting the beautiful island.
DDB & Robber’s Dog make Macca’s history
To promote McDonald’s new, innovative Create Your Taste service – now available across New Zealand – DDB has launched a campaign where Kiwis can create their own burgers.
Instagram signs 200,000th advertiser
Instagram has announced that more than 200,000 advertisers around the world are now using the platform to reach customers already on Instagram.
Let’s hear it for … Saatchi, Data Insight, justONE, Colenso, FCB, Republik
The winners of the 2015 NZ Direct Marketing Awards have been unveiled at a gala dinner held on Wednesday night in The Great Room at The Langham. Over 500 guests celebrated the campaigns defining and shaping the new possible in Direct Marketing.
