Two small animals have stormed the chart this month – with Saatchi’s kunekune and O&M’s baby bunny winning the hearts of enough viewers to drive both ads into the top 3 on debut.
It’s the little wins that make life big
Ogilvy & Mather and Sealord have launched a new campaign, the first after being appointed as the company’s lead agency, trans-Tasman. These are also the first executions developed using the brand’s new creative platform, Savour the Little Wins, and shot by The Sweet Shop.
Five Kiwi entries make Film finals
Five New Zealand agency/film company productions have made it through to the finalist round on Day 5 of the Cannes Film Lions.
Arrivals & Departures: Return of a comms star
MediaWorks has appointed Charlotte McLauchlan as group head of communications: In this role, McLauchlan will oversee external communications, corporate affairs and internal communications for the group, which includes TV3, FOUR and The Edge TV; radio brands The Edge, The Rock, More FM, The Breeze, The Sound, Mai FM, George FM, Magic, and RadioLIVE; a network of websites including 3news.co.nz and […]
Top exec team for ‘evolving’ Social@Ogilvy
Social@Ogilvy has announced the appointment of Mike Watkins as chief executive, and Oliver Maisey as ECD.
Xmas comes early for Y&R winner’s surf bunny
APN Outdoor has named its first winners in its four-week campaign to promote its premium network of large format roadside billboard. Y&R Media’s Dorota Girdleston won the big prize, while Kate McDowell from Zenithoptimedia and Courtney Barnett from FCB Media won backup prizes.
Colenso adds a brace of Silvers to its Lions haul
Colenso BBDO has won two more Silvers on Day 4 of the Cannes Lions Festival. The Auckland agency took a Silver Lion for Volkswagen Reduce Speed Dial in the Cyber Lions category …
Q+A with Lightbox’s David Hine: marketing an ad-free service
David Hine is head of sales & marketing at homegrown SVOD service Lightbox. He is a marketing man who’s brought 17 years’ business experience to his new role. Entertainment, you might say, is in his DNA.
New name, arm and HQ for BTL (updated)
Auckland indie agency BelowTheLine has rebranded at BTL, set up a new digital arm and a new website, and set up a new office in a renovated character space in Fanshawe St.
Dove, RadioLIVE, Spark PR & Activate celebrate #realstrength in modern men
Dove Men+Care, with Spark PR & Activate, have launched a ‘Real Strength’ initiative to celebrate the caring side of modern men, partnering with RadioLIVE’s Duncan Garner.
