Fairfax Media executive editor Sinead Boucher says stuff.co.nz has reached a unique audience of 1,849,000*, a new record that sees the popular news & information site overtake Trade Me for the first time. “This increases Stuff’s audience lead over rival news sites nzherald.co.nz and Yahoo,” she said.
Can Colenso & DB Export save the entire world?
Colenso BBDO has announced its intention to harness the power of drinking beer to save the world. In a New Zealand first, the agency and its client DB Export are attempting to make the country’s first ever commercially viable biofuel from the by-products of brewing beer.
MPA embraces disruption
The Magazine Publishers Association is inviting agencies and their clients to the 2015 Magazine Conference Embracing Disruption, a one-day event for “anybody interested in the challenges and opportunities shaking up the media world today”.
Sex & booze and rock’n’roll
FCB and Flying Fish have shot a new alcohol & pregnancy awareness spot for the Health Promotion Agency.
2015 call for entries
CAANZ has issued the entry call for the 2015 NZ Effie Awards, to be held again this year at The Langham Auckland.
APN Outdoor eyes Aussie transaction platform
APN Outdoor NZ says it is keeping “an interested eye” on Australia’s Outdoor Media Association plans to introduce an automated transaction platform (ATP) next year.
Arrivals & Departures
Colenso lures creative heavyweight back to NZ: Colenso BBDO has attracted creative Dave Brady back to New Zealand as a creative director after a four-year stint in Australia where he was head of art at Whybin/TBWA.
New logo for Publicis Worldwide
Publicis Worldwide is launching a new logo across its global network of over 13,000 people in 84 countries.
Smartphone users take to long-form video
Contrary to popular opinion, mobile screens are regularly being tapped for streaming longer-form video, according to Mobile Video Usage: A Global Perspective, a new comprehensive survey of consumers from 24 countries around the world who watch smartphone video, published by the US Interactive Advertising Bureau and 24 IABs around the world including New Zealand.
Mag & newspaper readership & audits out now
Nielsen’s Newspaper & Magazine readership topline comparatives for Q2 2014-Q1 2015 have just been issued this morning. Ditto the ABC audits – now released simultaneously with the Readership figures – have just gone live.
