MediaWorks New Zealand has increased its representation in the Australian market, doubling its dedicated trans-Tasman sales resource, and shifting its base to Australia.
Fangs out for Fairfax ‘Modern Newsroom’
Fairfax Media’s competitors are piling into the scrap that’s developing over the company’s newsroom transformation. Fairly typical is today’s John Drinnan column in The Business section (headlined “Fairfax shakeup hits 180 staff”).
Interactive ads up 53%
Interactive Advertising* continues to grow with the latest IAB/PwC Online Advertising Report noting that it generated $179.88 million in Q1 2015, a 53% increase year on year.
Dick Smith enlists an old mate
Dick Smith has tapped New Zealand’s most-loved butcher, Sir Peter Leitch, to spruik a nationwide marketing campaign that showcases ‘Mad’ deals on popular consumer technology products for Kiwis. The campaign goes to air today (Thursday).
Replace crap ads with the world’s best
D&AD has created a free web browser extension that blocks boring ads, and automatically replaces them with the best ads in the world.
Branded photo app launches with MediaWorks on board
A Kiwi photo & kiosk company – with enthusiastic support from MediaWorks Radio – has just launched a fully customisable branded photo and video marketing app called Biz Brand Cam on the Apple App Store.
Arrivals & Departures
PRINZ taps Katie Mathison: At last week’s AGM of the Public Relations Institute, Wellington PR exponent (and PRINZ Fellow) Katie Mathison was voted the insitute’s President Elect. Her term as president will commence after the next AGM in May 2016, replacing current President Bruce Fraser.
Top level changes at Whybin?
Whybin\TBWA client service director Jodi Willocks has left – but the position of ECD Dave King is unclear.
Whybin merges with Starseed
Whybin\TBWA is expanding its services by restructuring its existing PR division, Eleven, with the “integration” of the Starseed agency.
Kaitaia Fire in the belly
Assignment Group has again enlisted Nigella Lawson to front Whittaker’s latest drive for world domination. This time around she’s shot four TVCs to promote the brand’s new artisan chocolate.
