A digital backlash, the explosion of video formats, and the need to fuse data analysis with creativity are among the key challenges facing marketers in 2016, according to a new report produced by UK website Warc in collaboration with Deloitte Digital.

GroupM (MediaCom, Mindshare, MEC and maxus) has launched Xaxis global programmatic media and technology platform into New Zealand. “This expansion will provide marketers across the Tasman with the full suite of Xaxis’ audience buying solutions,” said Australia-based managing director Esther Carlsen, who will oversee the new Auckland branch (as yet, no people on the ground here).

New kid on the Christian music event block, Festival One, is working with Onehunga-based interactive event fencing company Adfence to roll out a range of interactive marketing opportunities to connect consumer brands to the thousands of teenagers, young adults and families expected to attend the four-day festival. 

iStock by Getty Images, which offers millions of high-quality stock images at affordable prices, is the first partner at the launch of WeTransfer’s new API, enabling iStock users to easily transfer purchased files, no matter the size, without ever having to leave the site.

Nando’s has opened its flagship restaurant at 360 Queen St, a move the company says adds impetus to its current marketing strategy.

The perceptions of New Zealanders on a number of issues – everything from obesity to immigration – are wrong, according to the latest Ipsos Perils of Perception survey.