Belinda Armstrong, Sydney-based HR director of media intelligence outfit Isentia, offers simple tips to use social media for more than just marketing: Recent studies show digital connectivity appears to boost metrics like productivity and retention. The same studies found the ‘ultra-social set’ – those who regularly used more than five social networks – demonstrated higher sales in less time than […]
Y&R on fire in NYC
Y&R Auckland & Wellington blitzed the NZ field at the fourth round of One Show finalists in New York, picking up four finalist spots (two in Branded Entertainment; two in PR). The only other NZ agencies through were DDB (in Branded Entertainment) and FCB (in Radio).
Spark PHD shines in Rome
Spark PHD has made the finals at Festival of Media in Rome – the only Kiwi agency through to the shortlist “in a sea of excellence from around the world,” as ceo Louise Bond put it so eloquently.
Scott Whybin resigns from Whybin\TBWA
Scott Whybin, the chairman, regional creative director and founder of WhybinTBWA Sydney, Melbourne and Auckland has resigned from the network that bears his name, and announced plans to launch a new agency.
Fairfax breaks into Reputation Top 20
Air New Zealand has maintained its position as New Zealand’s most reputable company in the annual Colmar Brunton Corporate Reputation Index, released this morning.
Bublé shoots The Breeze
MediaWorks’ The Breeze has developed a useful relationship with crooner Michael Buble – the latest fruit of which is a nicely droll tvc starring the man himself.
Conversation starter
Facebook Messenger is rolling out new tools to make it easier for people to find and connect with friends and businesses.
Kids + smiles work their magic (updated)
This month it has been all about kids and ads that make them smile. And the NZTA (“People love how the ad brings the issue of drug driving to the point without being gruesome,” says the Colmar Brunton executive who compiled the data). “First place this month goes to Hyundai – Kiwis are completely under the spell of the girl […]
Countdown evolves own brands
Countdown is refreshing its own brand range – it will introduce a new Essentials range, and combine the Countdown Select and Signature Range brands into one Countdown brand over the next two years.
Media Design School’s free VR seminar
Auckland’s Media Design School will host a free one-day seminar entitled Virtual Reality IRL – featuring New Zealand-based practitioners at the forefront of augmented reality, virtual reality and mixed reality – on Thursday 5 May.
