Incumbent Sugar&Partners have beaten back three unnamed agencies in New Zealand to secure the South Australia Tourism account – this time for a digitally led interactive campaign.

By Bryan Melmed, VP Insights, Exponential: In Douglas Adams’ The Hitchhikers Guide to the Galaxy, a super computer named Deep Thought takes seven and a half million years to give his famous answer to the meaning of life. Which, if you missed it, was ‘42’.

New Zealand Golf has forged a two-year partnership with NZME Radio and its lead brand Newstalk ZB, targeting all those who love golf.

Colenso BBDO has won three Pencils in the Radio category on the first day of D&AD judging in London – two were for Mars K9FM, the other for Mars Talkies. Whybin\TBWA\Dan Auckland won one Pencil for NZME Talk Rugby Like a Pro in the Writing for Design category, and Alt Group Auckland picked up one Pencil for Twenty Six Characters […]

Auckland & Wellington-based Android content provider Postr is rolling out new features to its lock-screen app that enable users to browse news (from the NZ Herald), weather and deals without having to unlock their mobile phone.

TVNZ is turning on the star treatment for one photogenic table at tomorrow’s Beacon Awards. Get noticed and win a post-party pick-me-up with breakfast cooked at the winners’ office on Friday morning by Sam and Dan, stars of last year’s MKR NZ.

oOh!media has souped up the current You and Maggi Cooking Up Fresh Ideas campaign with a series of novel outdoor executions.

NZ agencies have enjoyed a high conversion rate at the shortlist stage of the Asian Marketing Effectiveness & Strategy Awards in Singapore, picking up 27 finalist spots (Australia has 39). DDB leads the Kiwis with nine finalists, followed by Saatchi & Saatchi (five), Colenso BBDO (four), Republik and Spark PHD (three apiece), Clemenger BBDO (two), and Twenty (one).