Try-hard ZB ad a fail?

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We have a lot of time for Mike Hosking. He’s smart, witty, quick, hard-working, and often compulsive viewing. But his presentation of this treacly, gloomy, faux-sincere, try-hard new ad for Newstalk ZB – the station’s first TVC for 10 years – is awful.

Another global show taps Kiwi judge

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The youth-oriented New York Festivals Torch Awards has confirmed an earlier M+AD report (in February) that former Whybin\TBWA Auckland CD Lisa Fedyszyn will be one of just eight judges for this year’s awards. Fedyszyn – already a judge at The NY Festivals main competition as well as the London International Awards – will work alongside legendary admen like JWT’s Matt […]

NZ Geographic adds 668,000 students to its archive

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The New Zealand Geographic Archive, including every issue ever published, has now connected New Zealand’s 668,000 students to the service. The deal was struck with the Ministry of Education – on the strength of the archive already available since 2013 to print subscribers and public libraries – and facilitated by the EPIC Consortium, a sort of Pharmac for electronic resources.

Arrivals & Departures

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Morgan Penn returns to MediaWorks: TRB content & communications project manager Morgan Penn is leaving to join MediaWorks in a role that will see her working in integration across the group, servicing agencies.

APAC – now the leading mobile region

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The crew at We Are Social have released their weighty annual report into digital, covering 30 markets – and it gets better with each year, writes Big Mobile Group CCO/partner Graham Christie. He says they should be applauded on the hard work to stare down the enormity of the task, compile data, make sense of it all, and present it […]

NZME brings Hokonui folklore brand to Hawera

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NZME Radio launches a new rural radio station – part of NZME’s Hokonui-branded rural radio network – in Hawera this Tuesday (April 7). The station’s arrival in town means Coast and NewstalkZB have moved to new frequencies.

Did you fool for this?

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STIHL, with the assistance of a little creative power from DDB, brought Kiwis the same renowned quality and superior German engineering of their outdoor power equipment to the field of personal grooming with the STIHL Manscaper Kit – “the only kit you’ll need to cut, trim and prune your hairy man parts”. Or not. 

Bertie the pig meets a happy ending

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FCB have been named the ORCA winners for March – the agency’s second win in a row. The Tale of Bertie The Dancing Pig takes the listener on a happy journey – one that ends (very suddenly) on the dining table!