In an effort to address low levels of insurance with the New Zealand millennial market, J Walter Thompson has launched a new chapter of Sovereign’s Take Charge brand campaign, galvanized by the overarching sentiment of taking action.
NZ shops shine in AWARD second wave
Saatchi, Y&R, Colenso, and DDB are among the NZ qualifiers in the second wave of Australia’s AWARD Awards 2016 finalists.
Riches in niches?
Leading lifestyle magazine editor Kate Coughlan, who’s purchased NZ Life & Leisure and NZ Lifestyle Block from former publisher Fairfax Magazines, plans to take the titles a step back in time, returning to niche content marketing.
Older hits still working in 2016
Our first Colmar Brunton/M+AD Top 10 of 2016 features almost wall-to-wall favourites from 2015. Lots of new ads debuted earlier this year, so there’s bound to be changes when these kick in over the next few weeks.
Dentsu Aegis buys star Kiwi indie
Dentsu Aegis Network has today announced the acquisition of a majority share in Barnes, Catmur & Friends. DAN (in a release) says the move “establishes creative capability for Dentsu Aegis Network in the market to further strengthen the business in New Zealand”.
Get Crewed!
Launched this Leap Day, 29 February (yesterday), Crewed is a new monthly magazine for, by and about the people & tech who keep NZ film & production industry going and the content coming.
Cannes wants more females
See It Be It, the Cannes Lions initiative supporting and developing the industry’s underrepresented female creatives, is seeking candidates for 2016.
D&AD signs Obama’s CD
D&AD has added two more headliners – design supremo Sir Paul Smith and President Obama’s design CD Ashleigh Axios – to this year’s speaker line-up, “making a fantastic top five”.
Media Agency of the Year entry call
CAANZ has issued the entry call for the 2016 Media Agency of the Year – a division of the Beacon Awards that is entered separately.
Arrivals & Departures: Fairfax signs celebrated journo trio, The Pond hires senior UK agent
Award-winning investigative journalism trio Paula Penfold, Eugene Bingham and Toby Longbottom joined Fairfax Media yesterday.
