British salon brand TONI&GUY arrives in New Zealand this week, and PHD Group’s integrated launch campaign is ensuring the hairstyling product range lands in the hands of fashion front-runners, showcasing the brand’s fashion roots and positioning hair as the new fashion instigator.

Durex has unveiled the final step in their mission to reconnect Kiwi couples by releasing a smartphone app that synchronises your phones to sleep together, so you can too. Auckland agency Contagion is working on the social media campaign, alongside PPR NZ.

Southern Cross Health Society has appointed Mt Eden-based Zoo Auckland to its master services advertising agency roster. Zoo’s role will be to work with Southern Cross on special projects in the digital space. 

NZME has launched driven.co.nz, a new website that brings all the publisher’s driver titles together in one place. NZME group commercial director Sandra King said the standalone site is in keeping with the company’s multi-platform strategy, and a powerful new quality environment for advertisers. 

Amy Multrus (Total Media) and Azriel Chan (OMD) last night took out the Media category of the NZ edition of the global Young Lions Competition , while Lennie Galloway and Thomas Gledhill from FCB won the Film category.  Both teams win a trip to the Cannes Lions courtesy of Val Morgan.

The Kiwi team behind NZ’s brand new virtually reality studio Sensorium – the first of its kind in Australasia – ran the first demo of their high-quality 3D immersive VR tech capabilities past agency and film creatives in K Rd last night. Collaborating with Sensorium on the project was Kiwi rock band Shapeshifter.