The Feds grow another arm

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Auckland indie creative shop Federation today launches a specialist content marketing and PR agency, Hubbub, a standalone company which aims to harness the power of content marketing to help clients drive business growth and deepen customer engagement.

Jack Black & Clooney launch Nespresso’s latest in NZ today

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Nespresso has cast a new leading man to star alongside brand ambassador George Clooney for the latest communication campaign out of Europe. Playing himself, in the hotly anticipated 10th episode of the advertising saga, is Jack Black, bringing a new twist to the latest instalment. http://youtu.be/ryLiR_ZQmlo http://youtu.be/cn5TBiuyJfU“New Zealanders have really warmed to our George Clooney ‘What Else?’ campaigns since we [...]

NZME defends Spy changes

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NZME head of lifestyle Jacqui Loates-Haver, who is the former editor of New Idea magazine, has responded – not convincingly – to M+AD’s comments about the new Herald on Sunday’s Spy inserted magazine.

Hamilton off our radar

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M+AD’s coverage yesterday of a Kiwi success in The Global Awards shortlist missed one very important element – two NZ agencies (not one, as we’d written) made the list. The second shortlisted work from this country came from Hamilton creative agency PAN Media.

Marketo catches NZ Cricket

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New Zealand Cricket has appointed marketing software outfit Marketo to help build support for the Blackcaps, the White Ferns and domestic cricket teams. Ultimately, the aim is to stimulate ticket and merchandise sales and help drive other commercial opportunities.