The New Zealand Advertising Industry generated a record $2.38b in 2014. The increase was largely fuelled by a significant rise in reported revenue from the Interactive Sector which generated $589m over the period, an increase of $118m compared to 2013.

The Outdoor industry is talking up the latest ASA Advertising Turnover Report, which shows the sector brought $83 million in revenue in 2014, representing 3.5% of all advertising spend in New Zealand and growth of 9.2% year-on-year.

Colenso BBDO have picked up four bullets at the 2014 Young Gun Awards, announced overnight. Hot on the heels of a Grand Prix at Axis, Beth O’Brien, Oriel Davis-Lyons and Matt Lawson have won gold (Radio Campaign) and bronze (Radio Individual) for Pedigree’s K9FM. The radio station for dogs has consistently picked up awards at multiple international festivals including a […]

To help businesses reach people living abroad, Facebook has unveiled a new targeting feature that enables advertisers to reach the 92 million expats on Facebook.

The Motor Trade Association has selected Y&R NZ as its advertising agency following a three month review process. “We had an extremely good response to our advertising brief,” said MTA ceo Warwick Quinn. “All of the agencies involved in the review demonstrated excellent strategic thinking and a clear understanding of our brand journey.”

Television continues to be the most valued medium for advertisers, according to the 2014 ASA Media Turnover Report released yesterday.

Australian and New Zealand advertisers can now increase the effectiveness of their out-of-home campaign by more than 40% by applying neuroscience to their creative, according to findings of a new Iconic Trigger research study. 

Fairfax Media New Zealand aims to introduce a world-class approach to digital storytelling with a raft of editorial changes designed to bring renewed focus on local journalism. Seven jobs will be disestablished, and 12 new “senior opportunities” created.

The public-voted results for the TV Guide 2015 Best on the Box TV Awards show that Kiwis’ love affair with Robyn Malcolm remains steady after she took out her 9th Best Actress award for her role as Anna in Agent Anna (TV One).