Red hot

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February’s Newspaper Ad of the Month has been won by DDB for their Lion Red Valentine’s Day Here’s a Dozen.

Marketers flay Dick Smith receiver

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The Marketing Association has stepped outside its normal remit to mount a blistering attack on the Dick Smith receivers, who are reported to be mounting a fire sale of personal data to defray some of the retailer’s losses.

bcg2 buys Shirtcliffe & Co

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Hot on the heels of Shirtcliffe & Co’s  two golds at the NZDM awards, comes news the agency has been acquired by bcg2 – with their senior staff all integrating with the wider bcg2 team.

Colenso, BC&F Dentsu, Y&R, Special make Singapore finals

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BC&F Dentsu – formed in Auckland just this week when UK-based agency network Aegis Dentsu bought a majority stake in Barnes Catmur & Friends – has immediately repaid the investment with six finalists at the Singapore-based Asia Pacific Effie Awards, just behind Colenso’s eight finalists.

Tricksterism strong here

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D&AD has released a teaser of the new brand identity for the D&AD Festival. “This,” says D&AD President (and Havas London ECD) “gives a glimpse of the fantastic work that is to come.

Maximising marketing dollars

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Since taking up the NZ manager role at Asia/Europe analytics company Datalicious in April last year, Kasmira Sewpershad (ex OMD, Contagion, MediaWorks) has seen the business grow as she guides her team of smart, passionate and caring data nerds working to deliver innovative marketing solutions for brands. Today, she brings M+AD readers up to speed.