French giant unveils new, targeted ad formats

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Auckland, October 20. – Gameloft Advertising Solutions, an arm of Paris-based global digital games company Gameloft, has unveiled new, innovative advertising formats: Minigame, FORM, SITE, VBAN, M-INT, as well as a new geolocation feature that matches advertising campaigns with users according to their location.

Discover the zing of the content kings

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The penultimate edition of #smcakl 2015 is on tomorrow night (Wednesday) at Vodafone’s Viaduct Harbour Ave HQ. A panel of academics and broadcasters will discuss: Gen Z – What’s up with young people on social?

ASA to review kids’ ad codes

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The Advertising Standards Authority has confirmed a review of the Code for Advertising to Children and the Children’s Code for Advertising Food. The last review as completed in 2010.

ANZ gets it write

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Whybin\TBWA client ANZ bank leads the list of finalists for the 2015 Plain English Awards. “The judges had 140 entries to read through, and a hard job choosing between them,” said Gregory Fortuin, Chair of the WriteMark Plain English Awards Trust. “Any individual or organisation that made the finalist list should be very proud to be there.”

Battle cry

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Only a few months after NZ Rugby engaged Sugar&Partners to deliver its ITM Cup campaign the agency has “successfully reignited deep-seated rivalries and passions for NZ’s premier national sporting competition, stoking the fire within dormant fans” with an outdoor and social media activation campaign.

Legends heads for the provinces

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Clemenger BBDO is aiming at Kiwis in the provinces with its latest Legends campaign – a series of social videos starring popular NZ social media personality Jimi Jackson and his arsenal of alter egos.

NZ deaf video goes global

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The video produced by Auckland agency The Business for the National Foundation for the Deaf has gone viral and is creating a global conversation about the unfairness about not having captioning legislated in NZ.