New Zealand has been ranked #7 in the Country Rankings section of the Warc 100, a global ranking of marketing campaigns based on performance in effectiveness and strategy competitions. Colenso BBDO ranked #3 in the top creative agency list (it topped this list last year), and FCB #16.
Black Eyed Pea’s thumbs-up for newspapers
Rapper, singer, producer and Aussie reality TV judge Will.i.am has been recruited by News Limited’s staid business paper The Wall Street Journal to star in a strong new TV campaign called Make Time. The result is a template that NZ newspapers could well emulate.
Colenso wins Agency of the Year. Again.
For a record seventh time in the 17-year history of the awards Colenso BBDO is Campaign Brief NZ Agency of the Year.
You’re invited
The three international AXIS Awards judges will front up to the industry in Axis Speaks, a CAANZ evening session to be held three days before the awards show itself.
NZ Direct Awards tomorrow
Doors open at the Langham at 6pm tomorrow night (Thursday 26 February) for the NZ Direct Marketing Awards. The proceedings get under way at 6.30pm under the watchful eye of emcee Michele A’Court.
Facebook signs 2 millionth advertiser
Facebook has now reached more than two million active advertisers, up from 1.5 million half a year ago and 1 million 18 months ago. Facebook has also unveiled a new Ads Manager app to help businesses manage their ad campaigns on the go, through their mobile devices.
Snakk announces record-breaking Q3 sales
AUCKLAND, 25 February 2015: Snakk Media Ltd, (NZAX: SNK) has announced its third quarter unaudited sales of $3,329,944 from 1 October to 31 December 2014, representing an increase of 47% on the previous year’s third quarter sales of $2,258,989.
True straps on the elastic
Grey Lynn-based indie True has won the AJ Hackett Bungy New Zealand advertising business. Managing director and co-owner of True, Matt Dickinson, says it is a real privilege to be working on another Kiwi icon.
Petrol giant reviews creative partnership with Assignment
Z Energy is reviewing its creative account and a pitch involving several agencies is under way. Website Stoppress quotes a Z Energy spokesperson, who confirmed the pitch. “I don’t think it’s any secret that after five years as a stand-alone local company we’re having a look at how we partner in the creative space,” the spokesperson told the site.
Put down that steak & cheese!
JWT and Ford have launched a social media attack on the Toyota Hilux campaign, unleashing their own droll, pie-eating, khaki Swanndri weatherman character, and sending up the Hilux bloke to the hilt.
