Brands will increasingly embrace new technologies to help them create powerful, personalised experiences for consumers, according to a key prediction from ZenithOptimedia in its latest consumer insights report, 2015 Emerging Top Ten Trends.
Paul Henry – the prequels
MediaWorks TV has released all four of its Paul Henry Breakfast promos for TV3 and Radio Live – and set up a new website dedicated to its wayward star.
Gill Stewart to leave TRB
Gill Stewart has resigned as general manager of The Radio Bureau (TRB). She has not yet revealed her plans for the future, and both networks said she’d be replaced “in the near future”.
Bürgen & Vogels go bread to bread
Colenso BBDO is pitching breadmaker Bürgen’s new campaign, launched this week, as the opening rounds of a contest between a current title holder and a former champ making a strong comeback. “This contest,” says Colenso CD Steve Cochran, “will be fought and won in the hearts, minds and taste buds of Kiwi families.
Lock up your lemons
“The visit of some fruit-loving pests from Queensland has resulted in one of the most innovative advertising campaigns I have ever seen,” writes alert reader Peter Vegas (a senior creative at FCB Auckland).
Special Australia wins Qantas slice
Special Group has landed a role on the Qantas roster, working on the airline’s campaign for its new Business Suite on the refurbished Qantas Airbus 330.
NZ ad codes – have your say
The Advertising Standards Authority is measuring awareness about the NZ advertising codes and complaint procedures. The ASA’s partners in the exercise are Research NZ Ltd and the Marketing Association.
Waititi & Clement kickstart a US release date
Curious commercial director Taika Waititi and co-creator Jemaine Clement have raised enough kickstarter funds for an American release of their hit NZ vampire film, What We Do in the Shadows.
Toybox tastes transtasman success
TOYBOX Animation slipped through the cracks of our AWARD Awards finals coverage – the Freemans Bay-based facility made the finals of both the Australian AWARD Awards and New Zealand’s AXIS with their work for Clemenger Sydney charity client Dry July.
The Dept. launches ‘world’s biggest creative playground’ in NZ
Auckland-based marketing consultancy the Dept. has forged a deal with global crowdsourcing creative agency eYeka, spearheading an innovative approach to marketing that generates better marketing ideas and greater audience engagement.
