Kiri Hannifin and Jo de Joux today announced the formation of Hannifin de Joux, an integrated public affairs and campaign consultancy that will form a strategic partnership with CrosbyITextor Group in New Zealand.
2degrees stands out amid mediocrity
Vodafone and Spark have a long way to go before their customers feel satisfied with their service, according to Consumer NZ’s latest internet service provider survey. Both rated below average in nearly every category.
Rugby TV stars tackle link to domestic violence
Whybin\TBWA is helping national domestic abuse charity Shine to launch a new radio campaign to generate awareness and funding for the charity’s No Excuses programme, a 20 week positive change programme that helps men who have used abuse against family members to change their behaviour and develop respectful relationships.
The dawn of marketing’s new golden age
Marketers are boosting their precision, broadening their scope, moving more quickly, and telling better stories, write Jonathan Gordon and Jesko Perrey in global business title McKinsey Quarterly. Science has permeated marketing for decades, they say. Fans of the television drama Mad Men saw a fictionalised encounter when an IBM System/360 mainframe computer physically displaced the creative department of a late-1960s […]
Film industry creatives set up TVC shop
A new TVC production company has set up shop in K Rd. “We bring to the market two unique points of difference,” says co-founder/director Adam King. “We produce television commercials, brand content and engagement videos with a focus on narrative storytelling, and reinvest our profits back into the New Zealand film industry as investment financing.”
New York puts Antonio Navas behind the Nissan wheel
Nissan United, a dedicated unit of DDB’s owner Omnicom, has hired former Saatchi & Saatchi New Zealand ECD Antonio Navas as its first chief creative officer, a role previously overseen by Rob Schwartz as global creative president of TBWA Worldwide prior to his appointment to ceo of TBWA\Chiat\Day New York earlier this year.
Whybin plans creative shakeup in wake of star team’s exit
Whybin\TBWA joint CDs Lisa Fedyszyn & Jonathan McMahon have resigned, and left the Auckland agency. At press time, it was not clear what their plans are – although both have talked about looking overseas.
Rinnai launches new-look online trade hub
Parnell-based design agency Logan Brooke has led an upgrade to the digital window for leading appliance solutions company Rinnai, which has unveiled its revamped Tradesmart Hub, aimed at helping Kiwi tradespeople upskill.
Compelling new campaign showcases SKYCITY’s role in life of the city
Staff across various departments at SKYCITY became overnight television stars when the company launched a fresh new advertising campaign yesterday. The new campaign, It All Starts Here, created by Colenso BBDO and produced by Finch Auckland, spans television, radio, outdoor, print and digital, and allows SKYCITY staff to explain in their own words the company’s central role across the community; […]
Super Bowl ads have ‘had their day’
You may not know who the New England Patriots or their helmet-headed combatants are, but rather than decipher the intricacies of an eligible receiver, it’s arguably the famed ads that run throughout you’re all the more interested in, according to a report in Australia’s B&T. However, if recent press out of the States is to be believed, the once holy […]
