Super Bowl has had its day? Tell that to the advertisers who happily shell out millions to boost their businesses to new levels. Michael Hill Jewellers, for one, will be very happy with their returns. Check out some Twitter:
Reputation matters
CAANZ has engaged media law specialist Tracey Walker to draw lessons from social media use in 2014. “The rapid growth of social media has transformed marketing,” says CAANZ ceo Paul Head.
NZME. launches events & experiential divisions
NZME. has announced they are expanding their offer to clients to connect with audiences through the creation of NZME. Events and NZME. Experiential.
More Growth for OOH in 2014
The Outdoor Media Association of NZ has announced a Q4 revenue total of $19,679,035, showing a year-on-year increase of 5.5% over the same period in 2013. The figure brings the year-end total revenue for 2014 to $71,236,380, which is 7.2% higher than the total for 2013.
Arrivals & Departures
Content creator, marketing developer, online manager, designer and photographer Lee Gilmour has returned to MediaWorks Radio and accepted a role in the group marketing team. Her focus will be digital and social activation across all brands.
PR Awards call for entry
The Public Relations Institute of New Zealand (PRINZ) has opened its annual awards today, encouraging members to enter and showcase their best work across 12 categories.
Facebook Awards call for entries
The 2015 Facebook Awards has issued its call for entries. The Facebook Awards (formerly the Facebook Studio Awards) celebrate top creative work on Facebook and, for the first time, on Instagram too.
Arrivals & Departures
Former Mojo NZ & Australia production chief tapped by Finch: Finch has appointed Corey Esse as managing director/executive producer, heading Finch’s film production and coordinating the wider Finch team on integrated projects.
New LED screens light up Greenlane
OnScreen Advertising, which manages advertising at the ASB Showgrounds, has unveiled two new outdoor LED screens at the main entrance.
Ads vital to nation’s life
LONDON: Advertising plays a vital role in the UK’s media, cultural and sporting arenas, effectively funding them to the tune of almost £5 billion (NZ$10 billion) a year, according to a new report, published in the Warc newsletter.
