Arrivals & Departures

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TVNZ has hired three new people: Jo Jalfon joins the broadcaster in the new role of brand marketing manager, based in Auckland: She’ll be responsible for delivering the TVNZ brand, trade and channel public relations stories and leading the publicity and trade team.

20 questions from the Gunn Report

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Hilux Bugger features in one of the 20 questions in The Gunn Report London’s Christmas Quiz. The 20 questions are in multi-choice format, and some range back as far as 1983. The 10 highest scorers win a year’s free sub to the Gunn website (or the 2014 Gunn Report book and Showreel of the Year).

New heat map lights up the property market

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The Herald’s commercial property website True Commercial has harnessed state-of-the-art heat map technology to enhance the presentation of statistical data for commercial property – an innovative use of technology that has implications for the wider ad world.

Going … going … gone!

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GrabOne sold its first used car – the former hero vehicle from TV3’s The Block NZ – after a successful joint initiative with Honda NZ, culminating in a Dutch reverse auction that GrabOne marketing director Keeley Sander described as “the new disruptive way to take a special car to market”.

YouTube NZ rewinds 2014

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’Tis the season of Top 10 events. Yesterday we featured Facebook’s; today we turn to YouTube. There’s two lists – the top 10 videos viewed by Kiwis in 2014, and the top 10 music videos in NZ.

Saatchi snares Colenso’s Digital CD

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Saatchi & Saatchi ECDs Corey Chalmers & Guy Roberts this morning announced the appointment of Terry Williams-Willcock as Digital Creative Director. He will lead a 22-strong digital department of coders, producers, UX designers and developers, alongside director of digital production Lorraine Guerin.

Unusual suspects

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Two wildly unconvincing claims – based on actual AMI conversations with claimants – are the hook for the insurer’s new TV campaign out of Colenso BBDO. Simple line-drawn animation tells the stories, but the ads revert to real people for the sales pitch at the end.