Updated: Ice cream and the orbitofrontal cortex

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Colenso has asked us to update yesterday’s story about how Tip Top ice cream makes people more generous – this update includes information about the film company, post and audio houses, and the client. This information was not available when M+AD came out. Read on … 

Arrivals & Departures

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PHD Group has appointed Robin Wilson to the role general manager of Spark PR & Activate: He joins the leadership team at PHD Group, bringing with him significant depth of knowledge and experience of running businesses specialising in Content, Social Media, PR and Experiential in both the UK and New Zealand, says ceo Louise Bond.

M&C still kicking in Sydney

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M&C Saatchi was named Australian Advertising Agency of the Year at the B&T Awards, held in Darling Harbour last night. Other winners included One Green Bean, Che Proximity, Clemenger BBDO Melbourne, UM, Leo Burnett, DDB Melbourne, and Whybin TBWA.

Axis trophy’s the hero in 2015 ads

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Clemenger BBDO has developed a novel idea to promote the 2015 Axis awards campaign – the second year running that the Wellington agency has been chosen. This time around, the Clemenger has placed the Axis trophy at the very heart of the campaign.

Vodafone goes with the warm fuzzies

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FCB has fallen back on the tried and true to get Vodafone’s new Xmas commercial to the masses. The ad stars James Rolleston – without the likeable smartarse element. This time around he’s pure Christmassy schmaltz.

K9 vending machine makes a bow-wow

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Mt Wellington-based product sampling/brand activation agency The in Group has been taking its Purina Beneful dog-vending machine on the road, visiting public parks in Wellington and Christchurch – and coming to Auckland in February.