World trade press gongs Mistakes

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Clemenger Wellington’s NZTA Mistakes commercial has won a Gold (in the Online & Viral Films category) and a Silver (in Public Interest) at the Epica Awards – the only global creative awards judged by the advertising trade press.

Global media giant coming to NZ

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Leading global media investment & management operation GroupM is gearing up to launch in New Zealand during Q1 2015. The arrival of the group will see MediaCom, Mindshare, MEC and maxus come under the operational and financial structure of GroupM. Clients of the group’s creative agencies will continue under their current agreements with their current agencies.

Brandspank gets in THE ZONE

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Brandspank Auckland has created a new brand that aims to represent the aspirations of SKY TV’s newest channel, THE ZONE. The Auckland agency won the contract to create the brand imagery after a competitive pitch.

For sale: www.creativedirector.co.nz

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A former adman – now living in the south of France – wants to sell two key NZ advertising URLs he picked up when he was job-hunting in Auckland in 2003. The sites Nick Morgan wants buyers for are www.creativedirector.co.nz  and www.creativedirector.nz.

Andy McDowell’s $70,000 man says thank YOU

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Trevor Moodie, who with the Marketing Association helped organise Tuesday’s auction to raise funds for Auckland adman Andy McDowell – now battling Parkinson’s disease – has been quick to praise the NZ ad & marketing sector who raised an astonishing $70,000 to give McDowell’s two little girls educational opportunities later in life.

Kiwi team launches multi-device campaign dashboard at ad:tech

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News that Google’s latest consumer barometer shows Kiwis use an average of 2.7 devices each has led downtown Auckland-based full service creative agency Latch and sales expert Michael Buhagiar to collaborate on a ready-MADE advertising solution where brands and services can target smartphone, tablet or desktop users with content and have the engagement reported back to them quickly and clearly.