This is the last 2015 edition of M+AD’s daily newsletter. We’re taking a break and will return on Monday 11 January.

A collaboration between Fullers ferries and Newmarket-based digital agency Motion Sickness Studios has produced documentary-like content illustrating that – when it involves the Hauraki Gulf – the journey is just as important as the destination. 

M+AD reminds readers that the entry deadline for the 2016 Axis Awards looms large in the new year – the closing date is Tuesday 19 January.

Thanks to a partnership between AUT and iSite Media one clever creative concept from two AUT students will soon see their Vitafresh ads plastered on bus backs and billboards all over town. 

Auckland-based digital media provider Exponential – part of the Exponential global group – told a packed Auckland meeting of ad people at the Roxy Lounge that “engagement is key to the customer journey”.

One of Australasia’s largest agency groups has emerged from the merger of Australian brand STW and the global WPP holding group.

A thoughtful Xmas gift from Barnes Catmur & Friends has had M+AD’s boffins scratching their heads for the past few days.

Nationwide outdoor operator Go Media has won a tender to handle a large portfolio of advertising sites owned by Development Auckland (formerly Auckland City Council Properties).

Reports that former MediaWorks TV ceo Paul Maher will convert his part-time role at Ogilvy & Mather into a fulltime executive position may be premature.