Young FCB creative team Lennie Galloway & Thomas Gledhill today launch their chilling campaign for Parkinson’s Awareness Week in Val Morgan cinemas.
Seven years after they were last held in the Capital, the Canon Media Awards are set to return to Wellington next year.
NZME head of lifestyle Jacqui Loates-Haver, who is the former editor of New Idea magazine, has responded – not convincingly – to M+AD’s comments about the new Herald on Sunday’s Spy inserted magazine.
M+AD’s coverage yesterday of a Kiwi success in The Global Awards shortlist missed one very important element – two NZ agencies (not one, as we’d written) made the list. The second shortlisted work from this country came from Hamilton creative agency PAN Media.
Dow Design has engineered a makeover for Frucor’s McCoy juice, aimed at keeping the brand at the forefront of premium shelf stable juices and juice drinks.
New Zealand Cricket has appointed marketing software outfit Marketo to help build support for the Blackcaps, the White Ferns and domestic cricket teams. Ultimately, the aim is to stimulate ticket and merchandise sales and help drive other commercial opportunities.
bcg2 and Lassoo Media & PR have been appointed to handle creative and media services for EasiYo Yogurt. The appointment follows the development of strategic, creative and media plans for the brand in preparation for a major new brand campaign set to launch later this year.
Just one NZ agency made the shortlist for The Global Awards, which honour the the world’s best healthcare advertising. bcg2’s Smoking Costs A Packet work for Champix is through in the Art & Technique: Typography category.
HubSpot’s State of Inbound 2015 report reveals that three out of four businesses now prefer inbound marketing to outbound. How do you reach your customers?
