New Zealand Music Foundation trustee, Kiwi music legend Don McGlashan, launched the charity’s new promo video in front of 500 of New Zealand music’s finest at the 2014 Silver Scroll Awards. The video profiles the charity’s work with music-based projects that change the lives of people in need across NZ.
AWARD School taps three Kiwis
Sarsha Drakeford was named New Zealand’s top AWARD School student this week at a graduation ceremony at Little Easy, Auckland on Friday. Second place went to Geordie Wilson, followed by Simone Ward in third.
Cannes taps client for jury prez, extends Effectiveness eligibility to three years
Coinciding with the opening of entries to the Creative Effectiveness Lions, the Cannes Lions has today announced the appointment of Wendy Clark, president of sparkling brands & strategic marketing at Coca-Cola North America as jury president.
Republik limbers up for Tri NZ
Triathlon NZ has appointed Freemans Bay indie Republik to its media and creative account, effective immediately. There was no pitch and no incumbent – the account was previously managed by a number of smaller and sponsor-aligned agencies.
Saatchi and Defence Force share ‘no-stereotypes’ fitness test app with all Kiwis
Saatchi & Saatchi and the NZ Defence Force are helping recruits to get ‘Force-Fit’ in preparation for the entry level fitness test – via an innovative mobile app packed with training expertise from the armed forces.
Curious trio’s wharenui book on sale now
Curious Film director Robin Walters, his photographer wife Sam, and his father Bishop Muru Walters have produced a handsome book of images of Maori wharenui throughout NZ.
Arrivals & Departures
Sydney-based Rabbit Content (offices also in New York City and LA) has announced the signing of award-winning Kiwi director Zoe McIntosh for representation in Australia. In NZ, she will continue to work out of Thick As Thieves.
Colenso and DDB score hits at the Mashies
NZ agencies have scored four of the top awards at the US-based Mashies Awards show, which honours the world’s best digital advertising. Colenso BBDO won, for the second year running, with Burger King’s Motel BK (in Best Social Media Campaign) and Pedigree’s K9FM (Best Interactive Audio). DDB also scored two big wins, both for SKY Bring Down the King campaign […]
Step change as Sugar sweetens TAB marketing
This week, Sugar&Partners and MBM have launched a 40-week-long campaign for the TAB surrounding live racing and sport. “The Are you in? campaign signifies a big step change in marketing for the TAB, from a campaign specific to an always-on approach,” says S&P CD Dave Nash.
Data matters!
The NZ Marketing Association has released details of a ground-breaking global study that explores the role of data-driven marketing and advertising across 17 countries (including NZ). The MA says more than 3000 practitioners expressed confidence in the practice and its growing contribution as an enabler of “customer centricity”.
