APAC a leader in the video revolution

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Austin, Texas, October 27: Sizmek (NASDAQ: SZMK), an open ad management company for multiscreen campaigns, today released its latest edition of the Sizmek Index, this time examining video advertising adoption and trends across several consumer verticals.

Spark unveils new agencies

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Spark has confirmed rumours that it’s appointed Shine as its strategic agency (but not the above-the-line appointment hinted at in the rumours), and Colenso BBDO as its creative brand agency.

Sweet spot

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The Sweet Shop Australia managing director Wilf Sweetland has been appointed chair of the Australasian Writers & Art Directors Association (AWARD), replacing Sydney adman Mark Harricks who steps down after two years.

An offer we cannot refuse

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“Thanks for the coverage,” writes Colenso head of activation & PR Paul Gunn, “but get ready to ‘believe’ because we can assure that this was no stunt and 100% legitimate. No ropes, no wires, no trick photography.

Time running out for deadline extension

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The Marketing Association has extended the entry deadline for this year’s NZ Direct Marketing Awards to next Friday (30 October) at 5.30pm … but you need to apply for this extension today (scroll down for the contact address).

Star director shoots new driveway safety ad

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bcg2 and Mediacom’s big new injury-prevention campaign for Safekids Aotearoa has been launched by Ann Weaver (Safekids Aotearoa director), ACC minister Nikki Kaye and ACC ceo Scott Pickering at an event at Oranga Community Centre in Onehunga, Auckland.

DDB, Lion salute the Team With No Name

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DDB and its client Lion are, predictably, pushing the All Blacks envelope with a Steinlager “footy” promotion that tiptoes all around the ABS – but never mentions their name (being a domestic brand, Steinlager is not – officially – involved with the RWC).