As strategists, our job first and foremost is to be a virtual soothsayer into a consumers’ world, writes Peita Pacey, strategy director at OMD Sydney.

Republik’s ‘Wide War One’ campaign for Fuji Xerox, already a multiple award winner, has taken top prize at the 2014 International ECHO Awards. 

BRUSSELS: Brand advertisers believe that consumer insight and viewable advertising are the key to unlocking digital investment, according to a new study.

Auckland’s Glug – motto More Notworking than Networking — reports a turnout of more than 90 advertising creative, design and digital types at its latest event held at 1885 Britomart.

FCB New Zealand, CB NZ Agency of the Year, has been awarded a Gold and Best International campaign for its National Depression Initiative, at the IPA Effectiveness Awards, the world’s most rigorous and prestigious awards scheme, which took place in London this week.

Tourism New Zealand is preparing to ramp up its Hobbit-focused marketing for the final time as the agency begins to switch its thinking to a life beyond Middle Earth, reports mUmbrella.

Zoologist and animal behaviour expert Sally Hibbard has expressed a hard-hitting reaction to the latest Glassons TVC. 

We’re all too busy to notice it, but marketing is creaking under the pressure of modern marketers’ needs, according to Tom Goodwin on theguardian.com. 

A former special forces soldier looking for ways to help his grandmother find work has created a new app, designed to connect freelance workers with local people looking to outsource work.