The Most Epic Safety Video Ever Made manages to promote the airline, New Zealand as a tourism destination and the upcoming third instalment of the Hobbit trilogy, in a four-and-a-half minute clip to be released on Boxing Day, reports B&T Today.
This land is STIHL SHOP land
DDB has created a new brand campaign featuring a 45sec TVC following a typical DIY Kiwi as he uses his STIHL SHOP tools in his backyard, his own ‘land of opportunity’.
When legends collide
John Dix, that living repository of all things on the Kiwi street and in the music world, has penned an entertaining memoir of one of the real characters of this country.
Republik appointed to West Liquor business
Auckland’s West Liquor, operated by The Trusts, has appointed Freemans Bay Indie Republik to manage its media and creative account.
Film Construction director to helm Hollywood feature
Hollywood studio Lionsgate has selected Film Construction director Sandy Widyanata for the movie adaptation of romance-drama Goodbye for Now.
Good causes boost social media impact
LONDON: Using cause-driven social campaigns can be more effective than using social-driven brand story campaigns, according to a new Warc report.
Samsung Home Smart Home
Colenso BBDO is behind an innovative Samsung campaign that has resulted an entire high-tech house being built on the Auckland waterfront.
Your editor up and about
M+AD editor David Gapes reports that he came through his surgery well, and expects to be home in a few days.
Australian X Factor winner drops a million viewers on last year
In a possible sign of things to come on this side of the Ditch, the announcement of Marlisa Punzalan as winner of the Australian X Factor was watched by 1.428m on Tuesday night on Seven. Preliminary overnight ratings from OzTam show it was more than a million viewers down on last year, according to Aussie media site mUmBRELLA.
Jono and Ben win Silver
MediaWorks NZ and Heineken have won Silver at The BEFest Awards, held in Sydney as part of the prestigious Festival of Content Marketing and Branded Entertainment.
