The Association of NZ Advertisers holds it annual TAPS briefing in Auckland next month. TAPS? Therapeutic Advertising Prevetting System. “This briefing is for advertisers and their agencies who market any form of therapeutic product or service in New Zealand,” says ANZA ceo Lindsay Mouat.
TV viewers pay attention to ads
TV viewers pay more attention to advertising than they think and multi-screening during ad breaks does not diminish ad recall, a new study of British TV viewing habits has revealed. A summary of the survey was published by London-based global ad-news site Warc.
Herald print+digital audience up 45% nationwide
The NZ Herald has announced strong audience growth across its print and digital brands to over 2 million unique Kiwi visitors each month.
Tinnyvision talks to stoned drivers
Clemenger BBDO Wellington and OMD are having success using Snapchat with a targeted mobile campaign aimed at reaching drivers who are stoned.
Saatchi makes Integration finals at LIA
Saatchi & Saatchi was the only NZ agency to make the Integration shortlist stage of the London International Awards currently being staged in Las Vegas.
Paul Henry tapped for TV3/RadioLIVE combo brekky show
MediaWorks is planning the first truly cross-platform programme in New Zealand, a new breakfast show that will broadcast simultaneously on TV3 and RadioLIVE in 2015, and have a significant digital component.
TVNZ shoots the Effies
TVNZ shot a 2min 35sec wrap-up video at last week’s Effies, unleashing roving reporter Tim Wilson and a camera crew on the festivities at the Langham.
DDB clams up on $10k prize payout
The trail has gone cold on the $10,000 standoff between former DDB creatives (now at Special Group), Kevin Bachtiar & copywriter Sasha Arandelovic.
Snakk scores TuneIn NZ mobile ad deal
Represent Media, a wholly-owned subsidiary of Snakk Media (NZAX: SNK) has won the exclusive rights to run ad campaigns across TuneIn’s mobile app in eight regions throughout Australia, New Zealand and Southeast Asia (Singapore, Malaysia, Thailand, Indonesia, Hong Kong and Taiwan).
Shoppers still choose NZ sites, but gap narrows
Most Kiwi online shoppers are still using NZ websites to buy products – but the gap with offshore sites is narrowing, according to the latest online shopping survey out of the Interactive Advertising Bureau.
