Facebook has relaunched Atlas, the ad platform it bought off Microsoft, and now picked up globally by Omnicom. Atlas gives advertisers one place to create, buy, measure and optimise digital campaigns. It enables real-world, people-based impact across multiple devices (not just desktop) and the entire internet, on a massive scale.
ecostore’s sweet solution to plastic bottles
Despite having access to two of the most creative agencies in town – Special and Open – ecostore (no creative slouch itself, obviously) has gone in-house to market its new plastic bottles, made from sugarcane.
CAANZ box office open for Feldwick tomorrow, Effies next week
CAANZ still has a few tickets available for tomorrow’s (Wednesday 30 September) Effectiveness Function with judge Paul Feldwick and TVNZ’s Lynley Kirk-Smith. The tickets cost $45+gst for CAANZ/ANZA members, sponsors & judges ($60 for all others). The venue is AUT University, Sir Paul Reeves Building, Te Iringa (WG308) Mayoral Drive, Auckland, and the function gets under way at 4.30pm sharp.
Shred letter day
The Bank of New Zealand and Colenso BBDO have installed a glass-walled house filled with $6 million of shredded bank notes in Aotea Square to highlight the amount of home loan interest being wasted by New Zealand homeowners.
Arrivals & Departures
MediaWorks Radio has appointed Leon Wratt as group content director – music: In this new role, he will be responsible for the company’s music brands, The Edge, The Rock, More FM, The Breeze, The Sound, Mai FM, Kiwi FM, George, Coromandel FM, Radio Dunedin and Times FM.
Arrivals & Departures
South African director – now new Aussie – JH Beetge has joined Goodoil Films Sydney: “JH is becoming increasingly well known for his strong visual narrative and emotive storytelling,” Goodoil EP Sam Long told Campaign Brief Australia. “He’s a director to watch.”
Aisles of smiles – Colenso and New World do something for netball
New World is a huge supporter of New Zealand netball and main sponsor of the Silver Ferns. They’d do anything for netball – or perhaps more accurately, almost anything, as demonstrated in this charming new TVC out of Colenso BBDO.
Mok: No plans for FCB brand to return to Oz
FCB has no plans to re-enter Australia or Hong Kong, FCB’s Auckland-based APAC ECD James Mok told Aussie website Mumbrella’s Robin Hicks as the Spikes Asia drew to a close in Singapore over the weekend.
Colenso wins Grand Prix in Singapore
Colenso BBDO took NZ’s only supreme category award at the Spikes Asia in Singapore over the weekend. Colenso’s win was a Grand Prix (effectively, the Spikes’ equivalent to Gold) in Radio for Mars Pedigree K9FM.
Kiwibank & NZ Post tap OMD
Kiwibank and NZ Post have appointed OMD Wellington to their combined media business, bypassing the incumbents – Ikon (Kiwibank) and Starcom (NZ Post). Starcom earlier pulled out of the pitch, citing a clash with Westpac.
