Swedish-Canadian sweet-sour lollies brand Sour Patch (motto: Sour Sweet Gone) has launched into the New Zealand market with a flurry of activity targeted at the digitally native generation. In a New Zealand first this week Sour Patch followers were asked to Instagram their sour face using #sourpatchselfie with the images then projected onto the four digital billboards around Auckland making […]
Social currency pays for Southern comfort
For its new campaign, North Wharf’s American deep-south restaurant Miss Clawdy has leveraged the fact that Instagrams of food are the second most popular posts, and dessert takes out the number one type of food post.
Zero carbs, zero sugar, 100% wings
Special Group and media agency Vizeum have crafted a fully integrated media campaign to market Red Bull NZ’s premium new offering, Red Bull Zero, available in selected stores now and nationwide on October 20.
Insight scores in New York
Following recent wins at the IPA Best of Health and TVNZ Marketing awards, downtown Auckland healthcare agency Insight NZ has picked up Bronze at the Clio Healthcare Awards in New York (Audio category).
FCB backs up in Best Workplace Awards
FCB has been named as a finalist in the annual Best Workplaces Survey & Awards, announced this morning. No other comms agencies made the list, although many of their clients are there. This is the second time around for FCB – last year, the agency also made the shortlist, coming 5th.
Arrivals & Departures
In its quest for better data for its clients, Auckland-based analysts Data Insight has hired Ian Mills as its new general manager. He joins direct from Ipsos where he led the New Zealand team for the past nine years, and oversaw an expansion of services and products. His team won every Supreme Award at the biannual Research Effectiveness Awards since […]
Need a star intern? Read this
Conquering New Zealand’s tertiary institutions one city at a time, CAANZ industry development manager Marlen Smith has been on a quest to find the country’s top graduates to intern at your agency. Applications for the 2015 CAANZ Intern Programme are now open.
How to meet creatives
Harper Photographics has announced that its studio is now for hire to film and video production companies. The studio is New Zealand’s largest – a 9x8x5 metre full infinity cyclorama studio, complete with drive-in access.
Rad client, and a song from Wayne’s World
Foodstuffs and Colenso BBDO have introduced quirky new characters in latest New World campaign instalment. Last year, New World introduced their Fresh Experts with a suite of glossy infomercials, complete with awkward customer testimonials and flashbacks.
Carl’s Jr – the banned Paris Hilton ad
Yet another Carl’s Jr raunchy television ad featuring Paris Hilton has been banned in NZ by the Commercial Approvals Bureau – and thanks to the freedoms offered by the Internet, sites like this can screen it (above).
