Auckland-based strategic consultant Jason Clapperton has set up his own company, Make it Matter.
When social media meets experiential – a potent mix
Following the success of its first speaker event, CAANZ has unveiled its latest edition – an exploration of how the convergence of Social Media and Brand Experiences (Experiential/Activation) can drive exceptional campaign results.
Liquidator moves in on M&C
M&C Saatchi’s drawn-out exit from NZ came closer to a conclusion yesterday when the company finally went into liquidation.
Snakk taps Google guru
Mobile phone outfit Snakk Media has released details of a new senior signing, and its upcoming second #SnakkLive Panel in Auckland this Tuesday (September 19).
MSN offers sneak preview of its new NZ site
Microsoft has unveiled a first look at the new MSN New Zealand website, which combines premium content from the world’s leading media outlets with personal productivity tools.
Stars align for $10k Newspaper Awards night
The Newspaper Advertising Awards on Thursday 2 October will see one talented creative team walk away with $10,000 cash. “The work has been put to the test, and the awards are shaping up to be an inspiring, entertaining evening of celebration,” says News Works marketing executive Kirsty Atkins.
Life after deaf
Auckland-based creative corporate communications agency One Plus One has enlisted NZ rock’n’roll legends Mike Chunn and Todd Hunter to front an Australasian campaign for the iPhone-powered ReSound LiNX – said to be “the world’s smartest hearing aid”.
Outdoor ad recall edges TV & Online
A new study conducted by leading OOH operator APN Outdoor, has found that Outdoor is on par with TV and Online for ad recall – and even converts more efficiently given time spent with the medium.
Sandra King joins high-powered new exec team at APN
APN has appointed a new group executive team in New Zealand to drive collaboration benefits across the group and “fulfil a bold new vision to fully engage Kiwis anywhere, anytime with the content they love”.
Let’s talk about money
ASB has launched a new marketing campaign that aims to acknowledge the truth of how many people feel about managing their money, and to make it easier by highlighting a range of products, services and practical money tips.
