More FM Drive show goes nationwide

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MediaWorks’ radio station More FM has launched a nationwide Drive show, hosted by Jason Gunn and Lana Searle. “Next year, More FM listeners will have the best of both worlds with a focus on local hosts and local content from the early morning through until 3pm, and the best nationwide content between 3pm-midnight,” says More FM network content director Christian […]

Moslems, Kiwis star in Aussie-made cricket spot

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CHE Proximity Melbourne has launched a new campaign to celebrate the return of the ICC Cricket World Cup to Australia and New Zealand after 23 years. It’s not the usual rah-rah crud, either – this is a cracker spot, genuinely multicultural (including Moslems), and NZ features prominently.

CDs make MDS Adschool grads’ day

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The Media Design School’s Adschool class of 2014 on Tuesday night heralded the beginning of the Xmas party scene with a joyful end to a year of hard slog, says CD Kate Humphries. “The venue was Tyler Street Garage rooftop bar, and as usual, the very best of NZ’s Executive and Creative Directors were out in force to get a […]

Transtasman upgrade for International Rescue

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Multidisciplinary artist agency International Rescue has launched a new website with an increased roster of photographers, illustrators and animators. “Since launching the agency seven years ago our online presence has become increasingly important”, says agent/executive producer Rob Finn.

Sports app delivers superior customer engagement

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bka Interactive’s new Go Team sports-picking app is becoming a hot commodity for businesses looking to engage with customers/staff and potential customers. “Customer engagement is the foundation of good marketing,” says bka client Repco’s NZ marketing manager Emma Cleal. “But with the plethora of sales promotions bombarding trade and retail customers, how can marketers cut through the clutter?

Farewell Vince – hello Mate

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Iconic Kiwi tyre business Beaurepaires has bid farewell to their trusted front man of 30 years, Vince Martin, opting for man’s best friend – a likeable pup named Mate – in a new advertising campaign by DDB.

iSite unveils comparative research programme

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Outdoor company iSite Media has launched its new Reach & Frequency programme for bus advertising – a move the company claims is a first in the NZ OOH sector. “Marketers and media agencies will now be able to compare a key outdoor format against other media,” says ceo Wayne Chapman.

Arrivals & Departures

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Viaduct Harbour-based branded content agency BrandWorld has appointed seasoned advertising sales professional Frances Quirk as business manager: “We’re delighted to welcome Frances to the team,” says Richard Stevens, BrandWorld’s managing director. “We’ve known her for a long time, as have many others in the industry. She’s a consummate professional with an enviable list of contacts and clients who trust her […]

Updated: Ice cream and the orbitofrontal cortex

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Colenso has asked us to update yesterday’s story about how Tip Top ice cream makes people more generous – this update includes information about the film company, post and audio houses, and the client. This information was not available when M+AD came out. Read on …