NZME today unveiled its plan to take its Mix radio brand to the South Island. “We identified a market opportunity in Christchurch to create a station that meets the musical tastes of 30-54 year olds,” said Mix content director Raylene Ramsay.
NZ picks up a few nods at Mumbrellas
Independent agencies have dominated the 2015 Mumbrella Awards winners in Sydney on Friday night with Match Media and The Monkeys taking out the Media Agency and Creative Agency of the Year awards respectively. The Mumbrellas are very Aussie-centric – nevertheless, two gongs also found their way into NZ hands, and many others went to companies with strong NZ connections.
Arrivals & Departures
New signing for the Blues: Sugar&Partners has lured account manager Dan Hughes away from Ogilvy to work on the Blues and Daikin Australasia accounts.
Adshel switches on roadside digital net
Adshel has fired up “the country’s first scalable network” of roadside digital screens at core locations across Auckland’s CBD and fringe suburbs.
NZ & Australia control 2% of global adspend – but 19% of world’s most effective campaigns
Australia and New Zealand make up a tiny percentage of global advertising spend, but constitute almost one fifth of the world’s most effective campaigns, according to Warc Asia’s Ed Pank, speaking at the mUmBRELLA360 conference in Sydney yesterday.
Youtube’s 10-year top 5 TVCs
YouTube is not all kids, animal videos and music – it’s also the place we visit to research the world’s best ads. And, as part of its 10th birthday celebrations, the site counted the numbers to find the best ads of the past decade.
DDB’s Born to Defy makes Gunn’s Cannes top 20
The Gunn Report has launched its Cannes Lions Sweepstakes 2015 – a contest to predict which ads will win a Film or Film Craft Lion at this year’s festival in three weeks (on Saturday 27 June). Participants make their selections from 20 TVCs pre-chosen by founder Donald Gunn. One NZ commercial made the cut – DDB’s Steinlager Born to Defy, […]
Finally, sugar is good for something
ecostore won the Ministry of the Environment’s Green Ribbon Business Leadership Award at the ceremony held at the Beehive in Wellington last night.
The Colenso-Breast Cancer Foundation alliance delivers new product
Colenso BBDO and the NZ Breast Cancer Foundation have completed their joint project to create a cream that helps women check themselves for lumps in the breast. The product is now on sale for $11.99 at Countdown, Pak’n’Save, New World, The Warehouse, and at skinfood.co.nz.
SKY wins Promo six-pack (updated)
SKY TV has won six Golds and a Bronze at the Promax BDA NZ Awards (which honour TV promo creativity in NZ) in Auckland. MediaWorks won three Golds and three Silvers, followed by TVNZ Blacksand (1 Gold, 3 Silver), Maori TV (one Gold, four Silver), Prime TV (two Silvers) and Brandspank (a Silver).
