The team at OMD Auckland spent yesterday giving back to the community through the agency’s annual Do Good Day. A group of 70 staff volunteered their time to help paint Blockhouse Bay’s Glenavon School, landscape its gardens and create porcelain wall mosaics.
‘Nuanced’ Saatchi campaign tackles non-voters
Saatchi & Saatchi and the Electoral Commission have launched a campaign to answer the large number of non-voters who say they don’t feel like their vote is worth anything.
Adshel goes looking for love
Adshel has created a new trade campaign that aims to entice ad people to take part in a zany 12-question quiz about their love of advertising.
Powered by the people
Colenso BBDO and Finch have shot a crowd-sourced TVC to celebrate VW’s 60th anniversary in the NZ market.
BC&F, Colenso, Clems, DDB, FCB straddle world Effie charts
Barnes Catmur & Friends is the third most effective independent agency in the world, according to the 2014 Effie Effectiveness Index, just out.
All in the family
FCB has imagined up a Favourite Child Detector digital program – to help sell the launch of US mockumentary-style sitcom Modern Family on Prime TV.
Arrivals & Departures
DDB digital chief takes over at Reactive NZ: Global independent digital network Reactive has appointed Paul Pritchard as managing director of its New Zealand office.
OOH lifts measurement game
The NZ billboard sector, which has continually struggled to come up with affordable in-depth viewer reasearch, has introduced what it calls “a single currency” measurement system – Daily Traffic Visuals – to tackle the problem.
Relaunch includes digital arsenal
NZ Geographic publisher Kōwhai Media has repackaged and reinvigorated Mana magazine, and built a supporting website and app which streams stories from Mana and other Māori media outlets, bringing news and views with a Māori voice to a new digital channel.
Lucky Jordan?
FCB and Vodafone have plonked Jordan Luck on a tacky three-wheel motorbike and put him out on the mean streets (with a girl drummer) to parody one of the most annoying songs ever written – American poster Rebecca Black’s Friday – to launch a new reward initiative.