OMD goes back to school

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The team at OMD Auckland spent yesterday giving back to the community through the agency’s annual Do Good Day. A group of 70 staff volunteered their time to help paint Blockhouse Bay’s Glenavon School, landscape its gardens and create porcelain wall mosaics.

All in the family

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FCB has imagined up a Favourite Child Detector digital program – to help sell the launch of US mockumentary-style sitcom Modern Family on Prime TV.

Arrivals & Departures

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DDB digital chief takes over at Reactive NZ: Global independent digital network Reactive has appointed Paul Pritchard as managing director of its New Zealand office.

OOH lifts measurement game

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The NZ billboard sector, which has continually struggled to come up with affordable in-depth viewer reasearch, has introduced what it calls “a single currency” measurement system – Daily Traffic Visuals – to tackle the problem.

Relaunch includes digital arsenal

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NZ Geographic publisher Kōwhai Media has repackaged and reinvigorated Mana magazine, and built a supporting website and app which streams stories from Mana and other Māori media outlets, bringing news and views with a Māori voice to a new digital channel.

Lucky Jordan?

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FCB and Vodafone have plonked Jordan Luck on a tacky three-wheel motorbike and put him out on the mean streets (with a girl drummer) to parody one of the most annoying songs ever written – American poster Rebecca Black’s Friday – to launch a new reward initiative.