LOCAL CONTENT WORTH THE MONEY: “Back in the early ’90s, Bill Gates and internet guru Nicholas Negroponte both assured me during interviews that I was working in a sunset industry, and that broadcast television would within a few years be obliterated by the Information Superhighway,” writes Bill Ralston in his latest Listener column.
A fairy tale of new work
Special Group’s TSB Bank Perfect Day launch TVC attempts to illustrate the adage that ‘time is precious’ with an allegory that can only be described as a fairy tale.
Colenso & DDB star in Warc’s Top 100
Global ad site Warc has installed four NZ campaigns in its inaugural list of the top 100 ad campaigns based on their performance in effectiveness and strategy competitions.
Stacking the odds
Fifty-five per cent of New Zealanders are now using multiple screens while watching TV, up from a global figure of just 48%.
The classics rule in NZ
This month’s chart is bookended by two classic ads that feel like they’ve been around forever. Sandpit and Ghost Chips are living proof that creativity and humour – particularly Kiwi humour – are an unstoppable force.
Jagger shoots Monty Python promo
Mick Jagger has shot a droll, self-mocking promo for the Monty Python troupe ahead of their string of performances at the O2 arena in London this week.
Dave King resumes his love affair with Yellow
Whybin\TBWA has begun work on a brand programme for Yellow, after being appointed to the project last week as the company’s strategic and creative partner.
Kiwis still prefer traditional TV & radio – and few do illegal downloads
Most New Zealanders still watch TV the traditional way – by coming home at night, and turning it on, according to a Colmar Brunton survey for NZ On Air.
A race against time
Kiwis’ competitive spirit is behind a campaign from Sky TV and DDB that celebrates the Glasgow 2014 Commonwealth Games by giving people the chance to connect with New Zealand’s great athletes.
Rest home recruits wise old heads
It’s not easy to paint a convincing picture of a retirement home – a place full of ancient Pakeha striving to look cheerful in the sunset of their lives. But Work Communications has given it its best shot.
