Outdoor company iSite Media has launched its new Reach & Frequency programme for bus advertising – a move the company claims is a first in the NZ OOH sector. “Marketers and media agencies will now be able to compare a key outdoor format against other media,” says ceo Wayne Chapman.
Arrivals & Departures
Viaduct Harbour-based branded content agency BrandWorld has appointed seasoned advertising sales professional Frances Quirk as business manager: “We’re delighted to welcome Frances to the team,” says Richard Stevens, BrandWorld’s managing director. “We’ve known her for a long time, as have many others in the industry. She’s a consummate professional with an enviable list of contacts and clients who trust her […]
Updated: Ice cream and the orbitofrontal cortex
Colenso has asked us to update yesterday’s story about how Tip Top ice cream makes people more generous – this update includes information about the film company, post and audio houses, and the client. This information was not available when M+AD came out. Read on …
11 teams on display at tonite’s AdSchool show
The 2014 MDS AdSchool holds its graduation night – and end-of-year portfolio show – tonight.
Arrivals & Departures
PHD Group has appointed Robin Wilson to the role general manager of Spark PR & Activate: He joins the leadership team at PHD Group, bringing with him significant depth of knowledge and experience of running businesses specialising in Content, Social Media, PR and Experiential in both the UK and New Zealand, says ceo Louise Bond.
Social media? ‘Pure bullshit!’
American adman Bob Hoffman does an entertaining talk called The Golden Age Of Bullshit, about how, in his opinion, social media doesn’t work and we should mostly just make TV ads.
M&C still kicking in Sydney
M&C Saatchi was named Australian Advertising Agency of the Year at the B&T Awards, held in Darling Harbour last night. Other winners included One Green Bean, Che Proximity, Clemenger BBDO Melbourne, UM, Leo Burnett, DDB Melbourne, and Whybin TBWA.
Axis trophy’s the hero in 2015 ads
Clemenger BBDO has developed a novel idea to promote the 2015 Axis awards campaign – the second year running that the Wellington agency has been chosen. This time around, the Clemenger has placed the Axis trophy at the very heart of the campaign.
Vodafone goes with the warm fuzzies
FCB has fallen back on the tried and true to get Vodafone’s new Xmas commercial to the masses. The ad stars James Rolleston – without the likeable smartarse element. This time around he’s pure Christmassy schmaltz.
The Herald launches ethical products shopping site
NZME. has launched a one stop e-commerce solution for ethical shoppers called Shop Green that aims to supersize the way producers of sustainable, ethical and healthy products do business.
