Sydney-based Rabbit Content (offices also in New York City and LA) has announced the signing of award-winning Kiwi director Zoe McIntosh for representation in Australia. In NZ, she will continue to work out of Thick As Thieves.
Colenso and DDB score hits at the Mashies
NZ agencies have scored four of the top awards at the US-based Mashies Awards show, which honours the world’s best digital advertising. Colenso BBDO won, for the second year running, with Burger King’s Motel BK (in Best Social Media Campaign) and Pedigree’s K9FM (Best Interactive Audio). DDB also scored two big wins, both for SKY Bring Down the King campaign […]
Step change as Sugar sweetens TAB marketing
This week, Sugar&Partners and MBM have launched a 40-week-long campaign for the TAB surrounding live racing and sport. “The Are you in? campaign signifies a big step change in marketing for the TAB, from a campaign specific to an always-on approach,” says S&P CD Dave Nash.
Data matters!
The NZ Marketing Association has released details of a ground-breaking global study that explores the role of data-driven marketing and advertising across 17 countries (including NZ). The MA says more than 3000 practitioners expressed confidence in the practice and its growing contribution as an enabler of “customer centricity”.
D&AD taps three Kiwis for jury duty
D&AD has appointed three judges from NZ for its 2015 Awards: Clemenger BBDO Wellington CD Brigid Alkema will sit on the Integrated & Innovative Mediajury, Dan Wright, Digital Creative Director at Colenso BBDO is on the Digital Marketing jury, and Curious Film managing director Matt Noonan is to sit on the Branded Film Content & Entertainment jury.
Snakk launches TV-mobile sync tech
In response to the growing consumer trend of using more than one screen while watching television, Snakk Media (NZAX: SNK) has launched TV Sync, a new product believed to be a local market-first which allows brands to synchronise ads across television, mobile and tablet screens – and is now up and running with its first major advertiser to use the […]
Arrivals & Departures
Busy days at Snakk: NZAX-listed mobile advertising company Snakk Media has announced that its hired its first Creative Director. Carlos Guedes will be based in Sydney, but will actively service Snakk customers in NZ.
Arrivals & Departures
CAANZ has appointed two new members to its executive board: DDB ceo Justin Mowday, and Copper Brand Experiences’ Megan Clark.
Striking the right chord
Men’s Health is continuing its confrontational campaign, which aims to remind men they need to “start talking about their health”. “The latest ad, again created by Dave King and Wicky Tafau, will certainly turn heads, which is the exact aim,” says Men’s Health chairman, Phil Clemas.
Auckland Airport seeks lead agency partner
Auckland Airport is inviting full-service agencies or agency groups to register their interest to be its lead advertising agency partner.
