Kiwi happy-clappers fill the room with claps and high-fives in the latest 30sec Dulux TVC out of Clemenger BBDO and Finch. The campaign launches the 2015 Dulux colour range – 300 new colours; mostly bright.
Val Morgan expands into NZ Outdoor market, unveils 2015 blockbusters
Australasian movie marketing group Val Morgan has issued its film release lineup for 2015 – and itsplans to expand the company into the NZ digital OOH market.
Publicis boosts digital with Sapient buyout
Paris-based Publicis Groupe has bought Boston-based marketing network Sapient for US$3.7 billion cash (NZ$4.76), months after the breakdown in merger talks with Omnicom. Publicis says the acquisition will speed up its transition into a digital technology company.
Derek Lindsay leaves FCB Media
FCB has today announced that FCB Media managing director Derek Lindsay has resigned and will be leaving the agency in early 2015. This is no sudden move – all is sweetness and light, and both parties are heaping praise on each other.
NZ mines precious metals in Vegas
Clemenger BBDO Wellington has won NZ’s only Gold so far at the London International Awards, currently under way in Las Vegas. Saatchi & Saatchi (2), Clemenger and Assembly also picked up Silvers, while Bronzes went to Ogilvy & Mather, Robber’s Dog and Liquid Studios.
TransTasman Agency of the Year entry call
Campaign Brief has announced the entry call for its Agency of the Year competition, including Australian AoY and NZ AoY. Also up for a refresh is CB’s 2015 Creativity/Billings Index (or Hot+Cold Chart).
Funny streak shines through
Ritchie McCaw’s cool MasterCard Mystery retained its top position in October, while the new Specsavers Should’ve campaign has taken over from the Hilux Weather Sweet series for the No 2 spot.
Angus Hennah exits O&M
Ogilvy & Mather NZ ECD Angus Hennah has resigned from the agency. Where he is now headed, and the circumstances behind his departure, were not known at press time – messages and phone calls to the agency were fruitless – although one executive we spoke to confirmed the news (and asked not to be identified).
Twilight gaga
Barnes, Catmur & Friends has helped top NZ bed manufacturer Sleepyhead to vamp up its popular Sanctuary range and produced a new TVC to showcase Sleepyhead’s “best bed ever”. Staying in touch with an unstoppable trend, the ad offers a 21st century spin on the traditional vampire myth.
Outdoor meets TV eye-to-eye
A recent study conducted by APN Outdoor has found that Outdoor recall is on par with TV. The findings, which were taken from APN Outdoor’s Attention Economy study, revealed that 83% of people in New Zealand recall ads on Outdoor formats, the same recall as TV.