Applause for Dulux bright sparks

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Kiwi happy-clappers fill the room with claps and high-fives in the latest 30sec Dulux TVC out of Clemenger BBDO and Finch. The campaign launches the 2015 Dulux colour range – 300 new colours; mostly bright.

Publicis boosts digital with Sapient buyout

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Paris-based Publicis Groupe has bought Boston-based marketing network Sapient for US$3.7 billion cash (NZ$4.76), months after the breakdown in merger talks with Omnicom. Publicis says the acquisition will speed up its transition into a digital technology company.

Derek Lindsay leaves FCB Media

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FCB has today announced that FCB Media managing director Derek Lindsay has resigned and will be leaving the agency in early 2015. This is no sudden move – all is sweetness and light, and both parties are heaping praise on each other.

NZ mines precious metals in Vegas

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Clemenger BBDO Wellington has won NZ’s only Gold so far at the London International Awards, currently under way in Las Vegas. Saatchi & Saatchi (2), Clemenger and Assembly also picked up Silvers, while Bronzes went to Ogilvy & Mather, Robber’s Dog and Liquid Studios.

Angus Hennah exits O&M

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Ogilvy & Mather NZ ECD Angus Hennah has resigned from the agency. Where he is now headed, and the circumstances behind his departure, were not known at press time – messages and phone calls to the agency were fruitless – although one executive we spoke to confirmed the news (and asked not to be identified).

Twilight gaga

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Barnes, Catmur & Friends has helped top NZ bed manufacturer Sleepyhead to vamp up its popular Sanctuary range and produced a new TVC to showcase Sleepyhead’s “best bed ever”. Staying in touch with an unstoppable trend, the ad offers a 21st century spin on the traditional vampire myth.

Outdoor meets TV eye-to-eye

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A recent study conducted by APN Outdoor has found that Outdoor recall is on par with TV. The findings, which were taken from APN Outdoor’s Attention Economy study, revealed that 83% of people in New Zealand recall ads on Outdoor formats, the same recall as TV.