OnScreen Advertising, which manages advertising at the ASB Showgrounds, has unveiled two new outdoor LED screens at the main entrance.
Ads vital to nation’s life
LONDON: Advertising plays a vital role in the UK’s media, cultural and sporting arenas, effectively funding them to the tune of almost £5 billion (NZ$10 billion) a year, according to a new report, published in the Warc newsletter.
Colenso and Michael Hill go to the Super Bowl (updated to include credits)
Jeweller Michael Hill is launching their first ever global creative platform, We’re for Love, with two television slots during the live coverage of Super Bowl XLIX.
The Gunn Report 2014: Clemenger’s Mistakes and Sweet Shop’s Steve Ayson rate #3 in the world
London, 29 January: The Gunn Report, the global index for creative excellence in advertising, has released its 2014 Report encapsulating the overall performance of the world of advertising in the year January to December 2014 based on the results of 45 global, regional and national creative award contests. Clemenger Wellington’s NZTA Mistakes was the third most awarded commercial globally in […]
Arrivals & Departures
Colenso Boosts Digital Firepower with International Talent: Colenso BBDO has significantly boosted its digital firepower after luring Gavin Becker from New York to head up the digital, innovation and technology offering at 100 College Hill.
AWARD School NZ taps DDB’s Rory McKechnie
A team of nine leading industry creatives have been appointed AWARD School heads, set to lead Australia’s pre-eminent training programme for aspiring creatives, copywriters and art directors across Sydney, Melbourne, Brisbane, Perth, Adelaide, and Auckland this year.
Putting creativity to work
CAANZ and AUT have announced dates for their Strategic Planning Lab in Auckland. The event will be staggered over 2½ days between April and June.
Paul Henry makes cosmic house calls
MediaWorks has shot two 15sec video promos for the upcoming Paul Henry Show on TV3 and RadioLIVE. http://youtu.be/Yo43QiNXtNI http://youtu.be/Y91oTABvKdkThe campaign, which went to air last week, was shot by independent DOP Ryan Heron, and produced in-house at MediaWorks TV. CREDITS Creative Director: Ant Farac Art Director: Juita Tambunan Directors: Kirrily Denny & Simon Lambert Assistant Director: Jen Butcher Producer: Rob [...]
Facebook unveils conversion lift measurement
Facebook has today announced a streamlined way to measure conversion lift, which gives advertisers a scientifically proven way to determine the additional business results driven from people reached by Facebook ads across devices.
Beep-test with a cricket spin gets hearts pumping
As the new official charity of NZ Cricket, Heart Kids launched a giant interactive wicket set that challenged cricket’s biggest fans to run their hearts out. Invented from scratch by digital agency Method Studios, Quickest Little Wicket challenged Kiwis to sprint between the LED wickets and motion-sensors to get their bat over the line within a set time.
