THE POND EXPANDS: Creative talent agency The Pond is ramping up its permanent placement capabilities with the addition of senior talent agent Melanie O’Callaghan.
FCB’s gets evil with print
FCB is extending its popular NZI Devils Chair TVC theme, continuing to bring a little light relief to the colourless insurance game.
Colour therapy for Jockey’s ABs
Jockey has engaged All Blacks and All Blacks Sevens stars to help launch its new winter All Colour campaign via Host Sydney and Parlour Creative. For the second year, the ABs will feature a nationwide campaign clad only in their new Jockeys.
Researcher closes NZ office
In December, research company Roy Morgan closed the doors to its New Zealand offices on Auckland’s Swanson Street and let three staff members go in the process, according to website Stop Press.
New shop, new strategic partner
Kiri Hannifin and Jo de Joux today announced the formation of Hannifin de Joux, an integrated public affairs and campaign consultancy that will form a strategic partnership with CrosbyITextor Group in New Zealand.
2degrees stands out amid mediocrity
Vodafone and Spark have a long way to go before their customers feel satisfied with their service, according to Consumer NZ’s latest internet service provider survey. Both rated below average in nearly every category.
Rugby TV stars tackle link to domestic violence
Whybin\TBWA is helping national domestic abuse charity Shine to launch a new radio campaign to generate awareness and funding for the charity’s No Excuses programme, a 20 week positive change programme that helps men who have used abuse against family members to change their behaviour and develop respectful relationships.
The dawn of marketing’s new golden age
Marketers are boosting their precision, broadening their scope, moving more quickly, and telling better stories, write Jonathan Gordon and Jesko Perrey in global business title McKinsey Quarterly. Science has permeated marketing for decades, they say. Fans of the television drama Mad Men saw a fictionalised encounter when an IBM System/360 mainframe computer physically displaced the creative department of a late-1960s […]
Film industry creatives set up TVC shop
A new TVC production company has set up shop in K Rd. “We bring to the market two unique points of difference,” says co-founder/director Adam King. “We produce television commercials, brand content and engagement videos with a focus on narrative storytelling, and reinvest our profits back into the New Zealand film industry as investment financing.”
New York puts Antonio Navas behind the Nissan wheel
Nissan United, a dedicated unit of DDB’s owner Omnicom, has hired former Saatchi & Saatchi New Zealand ECD Antonio Navas as its first chief creative officer, a role previously overseen by Rob Schwartz as global creative president of TBWA Worldwide prior to his appointment to ceo of TBWA\Chiat\Day New York earlier this year.
