Coca-Cola has created new campaign, Make Someone Happy, which aims to encourage consumers “to put smiles on other people’s faces by doing something a little unexpected and spontaneous every day”.
YWCA – Dump Kate Sheppard!
YWCA Auckland is continuing the fight for gender pay equality in New Zealand with its latest campaign which calls for the Governor of the Reserve Bank to remove gallant suffragette Kate Sheppard from the $10 note.
Colenso wins Fonterra social media business
Fonterra Brands NZ has appointed Colenso BBDO as its social media partner for all brands, after a pitch that is said to have included OMD’s Fuse (the incumbent), and Young & Shand.
The Feds leverage carpet’s ‘Kiwiness’
Federation Auckland has created a new campaign for Cavalier Bremworth which positions them as the only NZ carpetmaker that manufactures 100% in NZ with NZ materials.
The Scam Lions? Count me out
Australian ad website Mumbrella has announced it will no longer attend the Cannes Lions, in protest against ongoing scam ads scandals.
Spikes Asia taps two Kiwis
Just two Kiwis have been named for jury service at September’s Spikes Asia – Colenso MD Nick Garrett and Y&R CD Gavin Siakimotu. (Ten Aussies were appointed.)
APN Outdoor lights up its digi-billboard web
APN Outdoor has unveiled New Zealand’s first digital billboard network. “This comes after two years of planning, development and technological research into perfecting the world’s first network of this magnitude and sophistication and integrates the country’s first digital billboard launched in Queen St last year,” said APNO general manager Phil Clemas.
Val Morgan shows off ‘game-changing’ measurement platform
Val Morgan has released details of its new cinema advertising platform, CineTAM, powered by an 80,000-strong loyalty membership base.
DDB Sydney taps Kiwi ‘smart-arse’ as MD
Former Telecom NZ senior executive Kieren Cooney, who was famously called a “smart-arse” last year by an Australian Senator, has been appointed managing director of DDB Group Sydney.
OMD goes back to school
The team at OMD Auckland spent yesterday giving back to the community through the agency’s annual Do Good Day. A group of 70 staff volunteered their time to help paint Blockhouse Bay’s Glenavon School, landscape its gardens and create porcelain wall mosaics.
