Ogilvy & Mather engaged engaging Kiwi comedian Madeleine Sami to front its new campaign for Kleenex Cottonelle flushable moistened wipes. “This is the freshest my bum has ever felt,” she says happily in It Takes Two – Ep 1.
Are you a Rockafella or of Slender Meanz? Nielsen adopts geoTribes framework
Nielsen NZ is to launch RDA Research’s geoTribes segmentation within its Consumer & Media Insights (CMI) service.
MediaWorks station makes tracks
MediaWorks Radio has leveraged The Sound’s music know-how by producing two compilation CDs, retailing them throughout NZ, and promoting them strongly (on MediaWorks TV, naturally).
Arrivals & Departures
Copplestone exits InMobi: Global mobile advertising company InMobi has parted company – amiably – with its NZ head of sales, Mark Copplestone.
Weatherboard Transformer battles the elements
Federation has launched a Transformer-style campaign for new client James Hardie.
TBWA shoots interactive ANZ Ko game
In celebration of Lydia Ko’s triumph at the Marathon Classic in Ohio and her world number two ranking, “proud” sponsor ANZ is giving fans the chance to win with help from Ko herself in an online golfing game.
Arrivals & Departures
Saatchi raids DDB for retail CD: Saatchi & Saatchi strengthens retail capabilities with the appointment of Creative Director Jordan Sky.
Bledisloe trip promo targets AB fans
Grey Lynn-based agency Union Digital has put the All Blacks onto Pump spring water bottles to promote a “Pumped Up” fan experience.
Meet the advertising agency that hates brands, loves B2B
South Australian ad agency Mihell & Lycos loves B2B. So much, they’ve devoted their entire business to it. On its website, M&L runs articles like The Disgusting Truth about Branding, and proudly proclaims: “We are the advertising agency who rejects John West. We only work with companies who sell to other companies.
Arrivals & Departures
More FM Auckland has appointed Eleanor Cooley as Promotions Manager. She’s ex Auckland City Council, where she managed events around the Rugby World Cup, and worked on the Auckland Zoo and Trust Stadium portfolios.
