Four Colenso BBDO entries and three from DDB have made the shortlist at the second annual Mashies – US-based show that celebrates the best in social and digital marketing from around the world.

APN Outdoor is set to launch New Zealand’s largest high-resolution digital billboard at Auckland Airport. The new screen is part of a wider digital development plan from APN Outdoor, which will see a big overhaul to Auckland Airport’s current advertising inventory.

NZ & Australia-based alternative media provider Ambient Group has added a PR division to its existing OOH & experiential divisions in Auckland, and hired former Samsung NZ PR manager Fred Russo to run it.

The Outdoor Media Association of New Zealand says the growth of member revenue continues to climb, with the total for Q3 2014 reaching $19,041,928 (up 21% on Q3 2013).

The Association of NZ Advertisers holds it annual TAPS briefing in Auckland next month. TAPS? Therapeutic Advertising Prevetting System. “This briefing is for advertisers and their agencies who market any form of therapeutic product or service in New Zealand,” says ANZA ceo Lindsay Mouat.

TV viewers pay more attention to advertising than they think and multi-screening during ad breaks does not diminish ad recall, a new study of British TV viewing habits has revealed. A summary of the survey was published by London-based global ad-news site Warc.

The NZ Herald has announced strong audience growth across its print and digital brands to over 2 million unique Kiwi visitors each month.