Clemenger BBDO Wellington and OMD are having success using Snapchat with a targeted mobile campaign aimed at reaching drivers who are stoned.
Saatchi makes Integration finals at LIA
Saatchi & Saatchi was the only NZ agency to make the Integration shortlist stage of the London International Awards currently being staged in Las Vegas.
Paul Henry tapped for TV3/RadioLIVE combo brekky show
MediaWorks is planning the first truly cross-platform programme in New Zealand, a new breakfast show that will broadcast simultaneously on TV3 and RadioLIVE in 2015, and have a significant digital component.
TVNZ shoots the Effies
TVNZ shot a 2min 35sec wrap-up video at last week’s Effies, unleashing roving reporter Tim Wilson and a camera crew on the festivities at the Langham.
DDB clams up on $10k prize payout
The trail has gone cold on the $10,000 standoff between former DDB creatives (now at Special Group), Kevin Bachtiar & copywriter Sasha Arandelovic.
Snakk scores TuneIn NZ mobile ad deal
Represent Media, a wholly-owned subsidiary of Snakk Media (NZAX: SNK) has won the exclusive rights to run ad campaigns across TuneIn’s mobile app in eight regions throughout Australia, New Zealand and Southeast Asia (Singapore, Malaysia, Thailand, Indonesia, Hong Kong and Taiwan).
Shoppers still choose NZ sites, but gap narrows
Most Kiwi online shoppers are still using NZ websites to buy products – but the gap with offshore sites is narrowing, according to the latest online shopping survey out of the Interactive Advertising Bureau.
Saatchi/ApolloNation/Spark & Clemenger join Liquid in Vegas finals
Tui’s Catch a Million campaign out of Saatchi & Saatchi, ApolloNation and SparkPHD, has been shortlisted twice in The London International Awards’ Non-Traditional shortlist.
NZ edges closer in global brands index
Apple and Google maintain their #1 and #2 positions and each exceed USD $100 billion in brand value; Huawei makes Best Global Brands history as the first Chinese brand to enter the report – and Interbrand NZ says at least two Kiwi brands are not far away from featuring in the global report.
Canterbury regional lure for short-break Aussies
Australia is Christchurch’s largest holiday arrivals market, but despite good knowledge of the city itself, familiarity with the Canterbury region is extremely low.
