A time machine visits Wellington & Auckland

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The working efficiency of many agency creative departments comes under the spotlight at CAANZ functions in Auckland & Wellington in July, led by Dr Wayne (The Switch Doctor) Lotherington, the Australian founder and ceo of global ‘habit creation’ company Allsorts.

Arrivals & Departures

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MediaWorks New Zealand has increased its representation in the Australian market, doubling its dedicated trans-Tasman sales resource, and shifting its base to Australia.

Fangs out for Fairfax ‘Modern Newsroom’

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Fairfax Media’s competitors are piling into the scrap that’s developing over the company’s newsroom transformation. Fairly typical is today’s John Drinnan column in The Business section (headlined “Fairfax shakeup hits 180 staff”).

Interactive ads up 53%

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Interactive Advertising* continues to grow with the latest IAB/PwC Online Advertising Report noting that it generated $179.88 million in Q1 2015, a 53% increase year on year.

Dick Smith enlists an old mate

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Dick Smith has tapped New Zealand’s most-loved butcher, Sir Peter Leitch, to spruik a nationwide marketing campaign that showcases ‘Mad’ deals on popular consumer technology products for Kiwis. The campaign goes to air today (Thursday).

Arrivals & Departures

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PRINZ taps Katie Mathison: At last week’s AGM of the Public Relations Institute, Wellington PR exponent (and PRINZ Fellow) Katie Mathison was voted the insitute’s President Elect. Her term as president will commence after the next AGM in May 2016, replacing current President Bruce Fraser.